where do our clients come from?
TRANSCRIPT
Where doour clients
come from?
Where do our clients come from?
Why is it important? How does it help? What can we do with it? Why share it?
About Iteracy
Started in 2007 Run by Mat Connolley & Kat Smith Clients: 160 Active sites: 130
Sources of clients
Ex work colleagues Friends and family Website contacts
Direct contacts Referrals
Client source map
Visual map of relationships Colours show referrals
Our first invoices
Keep an eye on the purple client
56% friends & family
Our first cold contact
Our first referrals
57% ex work colleagues 93 % direct
Our first 4th level referral
53% ex work colleagues 81% direct
54% ex work colleagues 78% direct
49% ex work colleagues 76% direct
Going it alone
Our first 6th level referral
54% friends & family 66% direct
61% friends & family 57% direct
What have we learned?
Small clients can have big friends One client worth £1,500 referred £110,000 of work
Exploit your contacts
– 92% of total income from people we knew
Our website needs improving
– Rebrand and new site on the way
Your experiences
How does this compare to your business? Any suggestions for improvements? Any good tools out there to monitor this data?
