where do good ideas come from?
DESCRIPTION
@sprinzette spoke at SheSays UK to give a perspective on where good ideas come from.TRANSCRIPT
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Where do good ideas come from?...one producer’s answer, or a proven hypothesis
SheSays, 04 08 11
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Ideas, they’re the holy grail
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The secrets of some women I know
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The secrets of some women I know
@finalbullet
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The secrets of some women I know
@kbordwell@finalbullet
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The secrets of some women I know
@ohrworm@kbordwell@finalbullet
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The secrets of some women I know
@ohrworm @farrahbostic@kbordwell@finalbullet
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Leila Johnston, writer, hacker, strategist
"There is no formula for a good idea, but they arise naturally out of the right combinations of personalities,
rather than "skills" in the employment sense of the word.
Without everyone involved feeling positive about the process and goal -- and each other -- it's very difficult to
get to anything of real resonance."
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Kate Bordwell, strategist, blogger
"Good ideas come from intelligent creative people working together. The brief just sets the parameters
of the direction and records the thinking."
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Cath Richardson, strategist, maker, digital what-sit
"Working with potential users introduces an element of chaos into the creative process. By
bringing in this foreign element you set the scene for serendipitous discovery."
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Farrah Bostic, strategist, lean planner, entrepreneur
"Good ideas come from an almost delusional optimism about the problem to be solved, an openness to seemingly
unrelated analogies, and a playfulness with both the sublime and the ridiculous.
Good ideas also come from people telling stories over a drink or after watching a video of a hamster on a piano
eating popcorn."
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A sociologist's view
"An idea is nothing more or less than a new combination of old elements." Vilfredo Pareto
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Ideas as a production line
“The production of ideas is just as definite a process as the production of Fords; [...] the production of ideas, too, runs
on an assembly line.”
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Creatives as magicians
“The creative people - the ones who have to come up with the
magic.” Hegarty
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As the non-magician, what now?
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Except... I work with The Many
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<title />
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T-shaped?
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A radial approachSolution
Technology
Customer development
Strategy
Sketching Problem
Solution
SolutionSolu
tion
Solutio
n Solution
SolutionSolution
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Many heads... make light work
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Many heads... make light work
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Many heads... make light work
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Everyone can pick up a pen to sketch
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Company-wide sketch-brainstorms
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Stuck? Try working it out, backwards
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Rapid, collaboration: Good, by ideas
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Free ideas for #famineaid
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Outdated: the lone idea creator
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Having and executing an idea is not formulaic
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Epilogue