where business intelligence comes easy · systematic innovation artificial intelligence business...
TRANSCRIPT
Where Business Intelligence Comes Easy
Hussein Al-Natsheh, M.Sc.
Founder & General Manager
Ciapple L.L.C.
4th Meeting MENA-OECD Working Group2: SME Policy, Entrepreneurship & HCD
Tunis, Panel 3, March 30, 2010
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Better Knowledge… for Better Decisions
Nominated as One of the 3 Best Software Product for Export
The Arab Golden Chip Awards 2010
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Business Idea
List of Education/Experience/
Qualifications
(Uniqueness's)
List of Segmented Market (B2B, B2C) (Demographics,
Geographic) Needs/Demands/
Problems
Business Ideas
Opportunities
Rank each one by
quality, uniqueness,
and passion
Rank each one by
segment size,
problem size, and
relevancy
Rank and select the
best demanded
solution you can
produce with passion
and qualifications
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Business Idea
Systematic Innovation
Artificial Intelligence
Business Planning
Networking
Get use of available huge databases
B2B MENA Telecom
Data Mining Business
Applications
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Ciapple aims to be the regional centre of
Artificial Intelligence commercialization and
technology transfer
VISION
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Industrial Revolution
Information Age
Knowledge Society
Intelligence & Wisdom
1800 1950 1990 1997 2009.. 1951 1972 1982
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Artificial Intelligence
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Programming the mathematical model of the brain
neural network enable computers to perform some
human functions like prediction and segmentation
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What is ?
Suppose a telecom company wants to sell a new service like
“Internet-over-mobile”, AutoVAS helps the company to only
target the customers who are most likely to want this service
and are most likely to consume it in the most profitable way
for the company
Automatic Value Added Services “Target the Right People at the Right Time!”
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What Does it Work ? : Target Individuals (Apply certain attributes: High calls consuming, low SMS…
Target Segment
: Hidden Customers
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Similar Application
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What is Special about it?
•Any non-customer moves from an untargeted
segment to a targeted Segment will
automatically received an SMS/MMS VAS Ad in
real-tine without needing time for re-segmenting
the whole database. (INNOVATION)
•A unique feature which is the ability to
measure customers’ accuracy of segmentation
and pre-compare available segmentation
scenarios. This helps our customers in
designing the best campaigns and market
business decisions. (INVENTION)
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Entrepreneur Vs. Other Options
•Income and Life Requirements
•Utilizing my Knowledge and Experience
•Passion
•I don’t Like Routine Employment
•NO BOSS
•Supporting Agencies
•Social Needs
•Self Esteem
Maslow’s Pyramid
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Challenges • Culture Acceptance
• Measure and evaluate my entrepreneurial readiness and competencies
• Financing
• Partners
• Some technical skills gaps
• Business Skills Gaps
• Physical location
• Networking
• Registration
• Market acceptance
•Human resources
•Lake of long experience
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Supporting Programs
Networking, Training, Subsidized Participations, Investors Linkage, Market
Entry, Mentorship, Financing
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Financing •Grants •Awards •Self-Financing
•(Business Angels, VCs) Vs. Banks
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Technology Cluster, Incubator
•Reducing Risk
•Joint Projects – Same industry
•Investor Targeted location
•Joint Exhibitions
•Funded Consulting
•Subsidized Trainings
•Innovation Spirit
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Training
•Entrepreneurship 101
•UNCTAD - Empretec
•UNIDO – Bahrain
•Luxemburg Internship
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Mentorship
Hussein Al-Natsheh,
Founder & General Manager
Stay In Touch…
Tel: +962 79 7272700
http://www.linkedin.com/in/natsheh