when you fly into phoenix: in the desert, things can get a little dusty…
TRANSCRIPT
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When you fly into Phoenix:
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In the desert, things can get a little dusty…
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And the constant sun has a tendency to fade things, so the safe color is brown.
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We are working hard to add pops of color to enliven our downtown spaces
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placemaking – [pleys-mey-king] verb
The process of creating squares, plazas, parks, streets and water fronts that will attract people because they are interesting or pleasurable.
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Traditional placemaking has included:• Downtown Ambassadors & Clean
Team – want it to feel clean, safe and inviting.
• Banners – share the downtown message, branding, events
• Flower pots, trees and other landscaping – bringing greenery to the concrete urban jungle
• Events to draw people - block parties, pub crawls, holiday gatherings, festivals
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Current placemaking efforts are great, but are they encouraging people to use their public spaces??
What we need is
activation…..
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guerilla – [guh-ril-uh]; adjective
Unconventional system of marketing and promotion that rely on time, energy and imagination.
Nontraditional, low cost, highly effective.
Unconventional or outrageous techniques to generate exposure.
Maximum results from minimal resources.
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Within the last two years, Downtown Phoenix has gained two new park spaces
Civic Space Park and Patriot’s Park
Key projects have also brought new users to Downtown:
– Convention Center expansion– More hotels– ASU Downtown Campus– The Children’s Museum– 2,500 new residential units– U of A College of Medicine/biomedical
campus– CityScape – mixed use retail, office &
residential space– Light Rail
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QUESTION:What can we do to build a sense of community
and get people to use Downtown?
ANSWER:
Activate the Parks
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Pop-Up Park• Began in February 2012• We bought a bunch of board games,
borrowed cornbag (cornhole) sets, used an old basketball hoop and donated basketballs from the previous NBA All-Star event.
• Gathered a few blankets, camp chairs, books & magazines.
• Hired a DJ.
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The results were better than anticipated!
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We’ve expanded!
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Little Library• Began with one• We now have four built, two
more under construction• Local artists are painting
them• Planning a book drive and
giving organizations the opportunity to “adopt” libraries to keep them filled and maintained.
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Public art where you least expect it - • Trash cans• Sidewalks• Planters• Banner Design
Contest – asking the public to submit designs for the new Downtown banners
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Events & Promotion
• Poetry Day• Community
Dinner• Zombie Walk
Trash Cans
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THANK YOU FOR YOUR TIME! FOR MORE INFO PLEASE VISIT:www.downtownphoenix.co
m
Or contact
Samantha Jackson