when will virtual reality become reality? @ned2015

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When will Virtual Reality become Reality? Rori DuBoff Jez Jowett @

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When will Virtual Reality become Reality?

Rori DuBoff Jez Jowett @

VR industry

activations

The future of VR

1 2 3

Evolution of

Virtual Reality

Today & Tomorrow

2

Mass Media Revolutions

1500’s 1600’s 1700’s 1800’s 1900’s 2000’s 2014

       

VIRTUAL

& AUGMENTED REALITY

3

2009: OCULUS LAUNCH

Palmer Luckey, Aged 17, in his garage fixing phones, to buy HMD’s (head mounted displays)

Aged 19 (2011), employed as lab technician @ Mixed Reality Lab (USC) . Rift perfected.

Aged 20 (2012) Palmer meets John Carmack (Doom & Quake) online. Duct tape demo. DK1 (56k)

4

2012+: KICKSTARTED Aged 21 (2012) $2.5m Kickstarter. Surpassing goal by 947% 2014 DK2 launches March

May 2014: FACEBOOK $2.2 BILLION

5

“Virtual reality was once the dream of science fiction; but the internet was also once a dream, and so were computers

and smartphones. The future is coming” - - Zuckerberg

6

The first time I tried the Oculus Rift

‘Crescent Bay’ demo, I went home and

immediately told my girlfriend, ‘This is the

most novel experience I’ve had in over

a decade.’ It’s a visceral experience.

EXPERIENCE IS BELIEVING

It’s like learning about a new function

of your body or something. It’s totally

surreal to be able to just trick yourself

into believing you’re somewhere else.’”

-Aaron Koblin, Founder of Vrse

7

“Predicted to scale 6 times faster than the i-phone” The Next Web June 2015

VR is the next internet

9  

Fully 360º immersive, computer simulated world. Feeling of Presence’ – where you are

physically inhabiting the space you are seeing 10

An added layer of digital content super-imposed onto the real world; doesn’t

replace the world that you are experiencing

Virtual Reality Augmented Reality

“Augmented reality and virtual reality will generate $150 billion in revenue by 2020”

– May 2015 Fortune.com (AR $120bn, VR $30bn)

Billion Dollar Business

In the future : BLENDED REALTIES 12

GOOGLE CARDBOARD

Low cost ($5) & portable Android & 360 video

Conferences/marketing

13

SAMSUNG GEAR

Portable w/Samsung mobile Galaxy Note 4, S6, S7

Oculus platform $100

14

HTC VIVE

Valve = Steam (125m active) Room scale (Lighthouse)

Open Standard + USB Release Q4 2015

15

SONY PLAYSTATION VR (MORPHEUS)

PlayStation 4 compatible Huge customer base (22m) Existing technology (Move)

Release 2016 Q2

16

Oculus Rift & touch

New Oculus release Release Q1 2016

17

VR industry

activations

The future of VR

1 2 3

Evolution of

Virtual Reality

Today & Tomorrow

Travel - Teleporter

20  

Immersive Journalism

21  

Education

22  

Retail – VR shopping

23  

Real Estate

24  

Sports Training

25  

Sports Events

26  

Automotive

28

Political News

29

30

Movies

Music

31

Medicine

Video Games Industry

3d graphics, GPU technology,

audience reach, immersion,

multi-player, media $

Key Factors Making VR now a Reality

Smartphone Technology

Processing speeds, cost of parts,

better displays, gyroscopes,

accelerometers, IMU’s, media $

Technology Convergence & Compatibility

GREAT CONTENT + TARGETED PURPOSE 33

VR industry

activations

The future of VR

1 2 3

Evolution of

Virtual Reality

Today & Tomorrow

34  

Content Creators & Distribution Platforms

35  

Content distribution – 360/VR

Google Chrome Experiments

Cardboard and online https://www.chromeexperiments.com

Firefox MOZVR for Oculus Rift

https://www. http://mozvr.com/

36

Shared Partnerships: Google & NYTimes

Over 1 million Google cardboards distributed free

to NY Times subscribers

37  

Spherical Video C.G.I.

38

Microsoft Hololens

Augmented Reality Release Q1 2016

39

Magic Leap

40

Raised over $1Billion; Projects a digital light

field into the user’s eye

Wearable Technologies

- - -- - - -- - - -- - - - - - Hand, Body, Face

Tracking Motion capture Depth Sensing Body Sensors

Haptics – ‘Senseperiences’

41  

42

Physical Immersion

Social VR

‘Imagine sharing not just moments but entire experiences and adventures. This is a new communication platform’ - - Zuckerberg

Will there be pre-rolls ? Post rolls?

Interstitials, roll overs and hot spots ?

Product placements? Pop up stores ?

Immersion AD breaks ? In-App ads ?

44  

.. Advertising

It’s not a videogame peripheral. It can change people’s perception of each other. Virtual reality will be a medium of huge social change It’s a machine, but through this machine we become more compassionate, we become more empathetic, and we become more connected, and ultimately we become more human.”

- - Chris Milk, filmaker & founder of Vrse 

The future of VR & AR

XR EXPANDED

REALITY

blending VR & AR technologies, merging digital & physical worlds

so they are indistinguishable