when the going gets tough attracting and retaining customers
DESCRIPTION
Start- up and growing businesses are faced with having to adjust business plans and strategies in order attract and retain customers and at the same time operate profitably. These slides share 7 tips small businesses can use to strengthen relationships with current customers and attract new ones.TRANSCRIPT
When the Going Gets Tough -Retaining and Attracting Customers
A Personalized ServiceOffered by an Experienced and Trusted Business Coach t: 0207 096 0620
Veronica Broomes Business Coach & MentorLondon, United Kingdomwww.yoursmallbusinesscoach.co.ukemail: [email protected]
Retaining and Attracting Customers
Start- up and growing businesses face many hurdles and have to update plans and adjust operations to ensure they retain or attain profitability.
The presentation outlines seven steps business owners can use to strengthen relationships with current customers and attract new ones.
www.yoursmallbusinesscoach.co.uk t: 0207 096 0620
Retaining and Attracting Customers
1) Improve Customer Service.
Treat everyone as a valued customer (internal or external). It pays dividends with motivated staff and loyal customers. Loyal customers provides referrals.
www.yoursmallbusinesscoach.co.uk t: 0207 096 0620
Retaining and Attracting Customers
2) Repackage Your Services or Products.
Include a menu reflecting the varied needs of clients. They will benefit by getting greater value for money.
www.yoursmallbusinesscoach.co.uk t: 0207 096 0620
Retaining and Attracting Customers
3) Offer Post- Sale Support.
For example, free advice, instead of selling another ‘solution’ immediately.
www.yoursmallbusinesscoach.co.uk t: 0207 096 0620
Retaining and Attracting Customers
4) Reward Client Loyalty.
Provide free reports or product samples.
www.yoursmallbusinesscoach.co.uk t: 0207 096 0620
Retaining and Attracting Customers
5) Be Flexible.
Make it easier for your clients to do business with you. Go to them, rather than having them come to you.
www.yoursmallbusinesscoach.co.uk t: 0207 096 0620
Retaining and Attracting Customers
6) Provide incentives for new clients, discounts for multiple purchases.
www.yoursmallbusinesscoach.co.uk t: 0207 096 0620
Retaining and Attracting Customers
And, do not forget…..7) Invest in staff training, especially
in improving customer service and innovative approaches to winning clients.
Business offering creative and flexible solutions and responding quickly to opportunities will survive and prosper in the current financial crisis.
www.yoursmallbusinesscoach.co.uk t: 0207 096 0620
Retaining and Attracting Customers
Request your free pdf copy with When the Going Gets Tough – retaining and attracting customers.
Email: [email protected]
Want a more profitable business & greater value for customers? Then, contact Your Small Business Coach, Veronica.
Email: [email protected] t: 0207 096 0620
www.yoursmallbusinesscoach.co.uk t: 0207 096 0620