when data is your product: empowering business users
TRANSCRIPT
PAGE 1 | GRACE HOPPER CELEBRATION 2016 | #GHC16PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
#GHC16
2016When Data is Your Product: Empowering Business UsersDenise McInerney@denisemc06This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
PAGE 2 | GRACE HOPPER CELEBRATION 2016 | #GHC16PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
About Me
Working with data since 1996• DBA-Analyst-Engineer-Architect
Active in Tech Community• VP of Marketing for PASS• WIT
@denisemc06www.linkedin.com/in/denisemcinerney
Tech Women @ Intuit
PAGE 3 | GRACE HOPPER CELEBRATION 2016 | #GHC16PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
Goals for Today
• What does it mean to empower business userswith data?
• How can it be done?
PAGE 4 | GRACE HOPPER CELEBRATION 2016 | #GHC16PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
What’s a Data Product?Use data to make a product smarter
Analytics solutions to enable data heroes• Business smart + data savvy• Provide data & tools to maximize effectiveness• Access to data enables them to make better decisions
How well did my marketing campaign perform?
“SELECT SUM(clicks), SUM(revenue)FROM campaign_tableWHERE campaign name = “MyCampaign”
PAGE 5 | GRACE HOPPER CELEBRATION 2016 | #GHC16PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
When You Get It Right
Business users desperate for data• Knew the questions, needed the answers—What is the customer retention rate?—What is the elapsed time between orders?—How many new & reorders resulted from each marketing campaign?
Created analytics solution• Access to the data, easily consumable (Excel)• Became a feature of every business review• Transformed how they did their jobs
PAGE 6 | GRACE HOPPER CELEBRATION 2016 | #GHC16PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
How Can This Be Done?
PAGE 7 | GRACE HOPPER CELEBRATION 2016 | #GHC16PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
Focus on the Outcome
Business-back• Start from the users’ point-of-view• Walk a mile in their shoes• Don’t assume you know
The dog wags the tail• Solving problems FOR the organization WITH technology• Business users are the experts in the business• Engineers & IT are the experts in the tech
PAGE 8 | GRACE HOPPER CELEBRATION 2016 | #GHC16PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
Take the Trip Together
Start wherever the organization is
Talk tech to non-technical people• Seek to understand• Describe your vision• Don’t try to dazzle with tech
Customers are part of:• Requirements • Implementation• Testing
PAGE 9 | GRACE HOPPER CELEBRATION 2016 | #GHC16PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
Consider the Tech Options
Understand the goals, then pick the tech• Or use what you have
Many possible paths to success
Make the most of your expertise to solve the problem• Data models, structure• Don’t get too attached to an idea
Don’t over-engineer or under-engineer
PAGE 10 | GRACE HOPPER CELEBRATION 2016 | #GHC16PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
Don’t Be a Snob About Tools
Software is just a tool• What matters most is getting the job done
Analysts are spreadsheet wizards
Variety of good answers, pay attention& help find the best• Don’t let it interfere with reaching the goal
PAGE 11 | GRACE HOPPER CELEBRATION 2016 | #GHC16PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
It Has to Be Correct & Available
Apply engineering rigor/SDLC process• Testing, validation, quality, anomalies• Data can be tricky
Apply operational rigor, have SLAs• Availability• Stability• Performance• Scalability
PAGE 12 | GRACE HOPPER CELEBRATION 2016 | #GHC16PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
In Conclusion
Combine business acumen with technology• Remember which comes first
Communication & involvement of customer
Access to the right data• Accurate• Reliable
PAGE 13 | GRACE HOPPER CELEBRATION 2016 | #GHC16PRESENTED BY THE ANITA BORG INSTITUTE AND THE ASSOCIATION FOR COMPUTING MACHINERY
Thank you
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