when broadcast meets broadband - hybrid delivery of content to cars
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When broadcast meets broadband
Hybrid delivery of services to the carWorldDMB European Automotive Event- 20 May 2015
Agneta Ronceret, Marketing Director
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• Specialists in Traffic and Mobility since 1996
• Experts in RDS-TMC, DAB-TPEG and connected services
• European leader in OEM traffic services, more than 25 brands.
• Delivers traffic info 21 European countries in partnership with 4 European Traffic Operators
• Part of the TDF group
• Our mobility solutions are called
MediamobileEuropean Leader in Traffic Broadcast!
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V-Traffic DAB-TPEG service coverageMediamobile and partners
In service: Belgium, Germany, Luxemburg, Netherlands, NorwayLaunch in 2015: UK, Italy, PolandOn trial: France, Sweden, SwitzerlandPlanned in 2016: Austria, Denmark
13 million cars where sold in Europe in 2014.
… 65% were sold in DAB countries
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Confidential
DAB delivers improved traffic servicescompared to analogue RDS-TMC services
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No need to unplug the Connected Car …
… to enjoy the benefits of DAB
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First RDS-TMC service
in France with
Renault
First EU Service with
BMW Connected-
Drive
First Service in Germany - May 2013
V-Traffic – proven technology expertise
DAB-TPEG CONNECTED-TPEG
RDS-TMC
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SAFETY
FREE-TO-USE
PERSONALISED
CONTENT
POWER+ COVERAGE
Services are now going HYBRID
Optimising cost, content and performance
DAB-TPEG CONNECTED-TPEG
RDS-TMC
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TPEG - the bridge to the future
IP
DAB
TPEG
General information
Personalized information
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What do drivers want in the car?Content is KING, but users don’t care how it gets to them
• Freedom to choose
• Smartphone connectivity
• Always on
• Free at point of use
• No setup/wires/safe
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Automotive services must adapt to all drivers
… to her… from him
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Automotive services must adapt to local conditions
• Infrastructure
• Climate
• Wildlife
• Population
• Legislation
• Language
• Cultural differences etc…
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They must be simple to access and use
•Simple to understand•Simple to access
•Available at car purchase •Simple to use
•No installation
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• Anonymous• No subscription• No roaming when travelling abroad• No credit card details
Confidential
They should be FREE to use
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Can one technology fulfill all needs?
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RDS-TMC DAB-TPEG TPEG over IP
Delivery One-to-many One-to-many One-to-one
Informed road network ++ +++ +++
Service accessibility (network cov.) +++ +++ ++
Lifetime access
Costs for user +++ +++ +
Cost for OEM +++ +++ +
Interactive
Ease of use +++ +++ +
Anonymous
Safe for driving +++ +++ +
Different Channels / Different Benefits
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Hybrid connectivity use case #1Best network always
Connected TPEG serviceCoverage = on request
DAB TPEG ServiceCoverage = National
DAB TPEG ServiceCoverage = Regional
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Confidential
Hybrid connectivity use case #2Combine delivery methods for a richer service.
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Hybrid connectivity use case #3Rich and personalised content
Connected TPEG servicePKI, FPI
DAB TPEG ServiceTEC, TFP, WEA
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Confidential
Hybrid ConnectivityWhat needs to happen under the hood?
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... to increase the possibilites for traffic services !Confidential
Add the missing link for hybrid services…Many connected terminals are already equipped with Traffic (HTTP- TPEG) decoders
AM/FM/DAB Tuner
Digital Radio Processor
HMI and Audio Post-Processor
3G / 4G TunerNavigation Processor (incl. TPEG decoder)
Interface to port data packets
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ConclusionWith the power of both connected and broadcast…
• Get best Network Always, and Best coverage
• Get robustness and availability, combined with flexibility
• Receive general content & personalized content
• Mass communication & two-way communication (collecting data)
• Optimize cost for connectivity
Hybrid is attractive, modern, offers new opportunities with best cost!
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Confidential
Demo