What’s Your Social Media Strategy?

Jacob Derrah and Samantha Hua

Business and Social Media Businesses are trying to understand

how to conduct business internally and externally with the use social media

Social Media Strategies Predictive Practitioner

Confines usage to a specific area Businesses that seek to avoid uncertainty & results that

can be measured i.e. Clorox Connects

Creative Experimenter Embrace uncertainty Small scale tests Listen to customers and employees through use of

Facebook and Twitter EMC\ONE

Social Media Strategies Social Media Champion

Large initiatives designed for predictable results

2009 Ford Fiesta Movement Drivers posted more than 60,000 items || millions

of clicks 4.3 million YouTube views $5 million campaign created a prelaunch brand

awareness rate of 37% among Generation Y 50,000 sales leads to new customers

Social Media Strategies Social Media Transformer

Large-scale interactions with external stakeholders

Use the unexpected to improve the way they do business

Cisco Integrated Workforce Experience (IWE) Videos for training and meetings

Facebook-like features “Time to Trust”

Questions What social media strategy would you use for

your group project company?

Have you seen any failed attempts at a social media campaign, and if so, can you tell which strategy (or strategies) they were attempting?