"what's the problem?" storyboard
TRANSCRIPT
8/7/2019 "What's the Problem?" Storyboard
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narration: When it comes to commuter
cycling on MSU’s campus, there are two
main problems that the school needs to
address: (1) a lack of appropriate physicalinfrastructure for cycling and (2) a large
need for education about safely traveling
on campus.
action: Middle bike icon pops in first,
followed by “resources” and “education”
icon, which pop in from left to right.
Icons hover up and down and possibly
grow a bit larger when their names are
mentioned.
sfx: Brief popping sounds.
narration: Alright, let’s start with the
lack of physical infrastructure...
action: Zoom finishes to find resources
icon, with rotating sunburst behind it.
sfx: Heavenly “aaah”
music: tbd narration: Matt’s voice, informal yet descriptive speaking style.
narration: Important issues indeed,
but hard to fix with the current lack of
funding.
action: Money bag replaces bike icon
between other icons, flips over and
shakes, only a couple coins come out.
sfx: Shake noise followed by a couple
little coin clinks.
narration: ...which includes facilities,
bike lanes, and signage, among otherthings.
action: Icon moves upward, dotted lines
grow out from icon one by one, and the
corresponding glyphs for “facilities, bike
lanes, and signage” appear as they are
mentioned.
sfx: Whoosh when resources icon moves,
clicks when lines extend, pops when
glyphs appear
narration: Funding aside, let’s dive into
these issues one-by-one:
action: Icons come together after bagdisappears, zoom in between icons.
sfx: Whoosh as we zoom in.
narration: In essence, walkers, bikers,
and cars are not as separated as theyshould be.
action: Icons move continuously across
the screen in their respective directions.
sfx: Hubbub of busses, cars, people, bikes
(ring ring).
Bike MSU! The Interactive Experience“What’s the Problem?” Storyboard
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narration: Thanks in large part to a
strong effort on the university’s behalf
in the past decade, Michigan State has
extended bike lanes along 7 miles of
roadway, which covers about half of the
roads on campus
action: Map fades in, bike lanes grow
along roads, and at that point map fades
out a bit to emphasize lanes. Cyclist icon
is riding from right to left along one of the
discontinuous bike lanes.
narration: ...and also a significant lack of pavement markings.
action: At first, a path is displayed with designated lanes for pedestrians and cyclists, but
those markings disappear and everything becomes disorderly.
narration: However, because of this
lack of complete coverage, bike lanes
on campus are discontinuous and seem
to stop without warning. Thus, it comes
as no surprise that many stuck in this
dilemma choose to ride up onto the
sidewalk instead.
action: Cyclist riding from right to left
hits end of bike lane and bike screeches
to a halt, throwing him off. Cyclist without
helmet on sidewalk rides by afterward,
chuckling at the other guy’s misfortune.
sfx: crashing/screeching noise
narration: Informational signage that
either tells cyclists where to ride or warns
drivers about bike lanes ending is virtually
nonexistent.
action: Informational signs fade in then
randomly pop out/disappear.
sfx: popping noises
narration: In the places that cyclists
have no roads to ride on, there are very
few designated off-road bike paths...
action: We return to previous bike map,
but this time off-road bike paths are
shown in a different color instead of in-
road bike lanes. There will be some sort
of shrink/grow transformation between
the two.
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narration: Now let’s investigate the lack
of education.
action:Rotating sunburst fades in,
followed by a kind of quick zoom/pop of
the education icon.
sfx: Heavenly “aaah”
narration: Most students list education
as one of the biggest issues that needed
to be addressed to improve bike safety on
campus, whether it be amongst cyclists,
pedestrians, or drivers.
action: Post-it “flips” onto the screen,
taking education icon with it, and is stuck
down by a push pin. Checkmark appears
in a box next to the icon. Post-its fly off/
fall down to reveal transit-specific icons
when they are mentioned.
narration: Estimates suggest that there
are over 10,000 bicycles on campus, so
naturally one would expect the MSU
community to have significant “bicycle
culture” and awareness.
action: Lines of bike icons fill the screen
and drive across, initial screen fill may be
a slow fade or lines of bikes riding in from
both sides. Text either does a quick faded
zoom/pop or an exaggerated “pop”
narration: Currently, there aren’t any
formal classes, programs, or initiatives
in place at Michigan State that give
people all of the information they need
to commute safely and legally across
campus. Thus, it’s not totally far-fetched
to assume that our current lack of bicycle
education is in big part responsible for
the overall lack of culture and awareness
in the MSU community.
action: Classes, programs, and initiatives
icons fade in, “F” grade is stamped
on “safety 101” classes icon, speech
bubbles pop and smiles turn to frowns
for programs icon, and signs collapse for
initiatives icon.
narration: However, judging by the
amount of students that ride on the
sidewalks without helmets most of the
time, this is not the case.
action: Sidewalks appear, helmets start
flying off
narration: On top of that, newly
installed loop racks don’t hold as many
bicycles as older toaster racks and seem
to be purely aesthetic.
action: toaster racks and loop racks
shown side-by-side, lots of bikes fit nicely
into the toaster rack, while loop rack gets
full quickly and becomes disorderly as
more bikes roll in.
sfx: popping noises
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narration: In fact, 89.1% of students
choose to ride on the sidewalk at least
part of the time...
action: Zoom in on helmeted cyclist
riding on the sidewalk, rest of cyclists
disappear.
narration: On top of that, it’s not so
surprising to see distracted commuters
all over campus, whether they are zoned
out on cell phones or listening to their
portable music players.
action: Icon of a student’s eager face
pops in and distractions subsequently
pop in all around him, and his eyes dart
all over.
Either this or people icons riding bikes
and doing ridiculous things like juggling,
etc.
narration: ...a whopping 73.6% neglect
to use lights at night...
action: Zoom in on frame of bike,
showing front and back lights flying off.
Highlighted pie region shrinks counter
clockwise as a transition from the
previous scene.
narration: Essentially, there seems to
be an absence of common understanding
between cyclists, pedestrians and drivers
as to who has what rights. People don’t
know the laws!
action: Bike, bus, car and pedestrian
icons are quarreling (shaking, wiggling,
moving around) with bleeped obscenities
in speech bubbles above their heads.
sfx: Muffled mumbles and chatter
narration: ... and and even higher 84.5%
don’t wear helmets, citing such reasons
as “looking dorky” and “inconvenience.”
action: Camera moves upward to upper
torso, where helmet flies off.
narration: Here’s a rundown of a few
key sections of Michigan State’s bicycle
ordinances:
action: Other icons pop out, and officer
icon rotates in from bottom in a circular
motion, as if his pivot point was at the
center of the bottom of the screen.
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narration: Section 33.13 states: [legal jargon]. Essentially, this means that riding your bike
on the sidewalk is prohibited on campus. the crosswalk is an extension of the sidewalk, so
these same rules apply. (repeat for sections 33.14, 33.15, 33.07)
action: Officer icon from previous screen moves down to lower right corner of screen, big
speech bubble covering half of the screen pop/fades in, and in that bubble, excerpts from
the regulations are displayed. To the right of the bubble is a layman’s definition. Previously
mentioned statutes will slide up and disappear at the top while new statutes will slide up
and appear from the bottom of the bubble. The behavior of text will resemble a slide shifting
upward within the view of a microscope.
narration: Unfortunately, many of
these laws are not heavily publicized
or enforced, so most cyclists tend to go
about their business however they want.
action: Officer icon moves to center of
screen and shrinks, but is surrounded by
total anarchy of commuter travel. Busses,
cars, bikes, etc going every which way.
sfx: Sound of honks, screeches, chatter,
rings, etc
narration: As a result, the sidewalk is
full of people on bikes, and some even
choose to ride wherever they please, at
times going the wrong way on the road or
even speeding through red lights.
action: Zoom in on unhelmeted cyclist,
we see now that he is riding down the
sidewalk with other unhelmeted cyclists,
forcing pedestrians to run scared. There
is also a cyclist in the street who is going
the wrong way and running a red light.
narration: Admittedly, however, such
rules are difficult to enforce.
action: Police officer icon pops in and
shrugs.
narration: Please choose your preferred
mode of transportation for more specific
information or click “next” to skip ahead.”
action: Cyclist, driver, and pedestrian
icons fade in with instructional text below
it as well as a “next” button. Other icons
fade when cursor is over an icon.
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action:More information is accessible via scrolling up or down on this page. Use of dominant
videos and photos will be prevalent and can be further enjoyed/accessed via user interactivity.
Buttons at the top near the commuting type icon will allow the user to go back to the previous
page or advance to the next section, that being “why is it a problem?”