whats the linkedin hype all about
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Why is everyone talking about LinkedIn? Take a look at these slides and decide for yourself if LinkedIn can help you!TRANSCRIPT
Introduction to Talent Advantage~Corporate Solutions Jyoti Patel
Sales Manager,
Talent Advantage, LinkedIn
Southeast
Public Profile: http://www.linkedin.com/in/jyotipatel
Connections: 452 Recommendations:11
Email: [email protected]
Phone: 678-762-0203
Social vs. Professional Networks
Social networks offer tools for casual communication with family & friends Play games Share photos & videos Rate movies and music Examples: Facebook, MySpace
LinkedIn is a professional network intended to create global business opportunities Maintain business contacts online Get introduced to professionals & service providers Recommend colleagues & check references Conduct research Receive industry news Ask & answer industry questions Find, post or forward jobs
Latin America3%
Other0%
North America61%
Europe24%
Asia8%
Africa1%
Middle East1%
Oceania2%
LinkedIn Network Statistics
Network Membership & Reach
Over 38 million professionals* ~2 million members join
per month Roughly 1 new sign-up
per second 200 countries English, Spanish, French and
German 150 industries Members from all five hundred
of the Fortune 500
*As of January, 2009
How Professionals Use LinkedIn
Build Personal Brand Strengthen Professional
Relationships Share Business Knowledge Post & Search for Jobs
LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted business contacts.
Example of a member’s LinkedIn home page – a customized professional dashboard
The most cost-effective way to find, attract and hire the world’s best talent.
LinkedIn Talent AdvantageProduct Family
Find and engage the best passive candidates with unparalleled search and communication tools
Attract the best candidates with precise targeting and viral distribution of job postings
Fill urgent positions fast with highly targeted direct InMail® campaigns
Develop your employer brand on LinkedIn with dynamic, viewer-aware content
Position your company as an employer of choice to high value professionals
Find and engage the best passive candidates with unparalleled search, communication and collaboration tools.
Unparalleled Search
Expanded search results deliver the most complete and relevant list of candidates names along with complete profile details
Search across the entire LinkedIn network, not just your 3rd degree connections
Advanced geo-search enables you to locate candidates by ZIP code and distance radius
Up to 50 automatic search alerts proactively notify you of new candidates who fit your exact requirements
Direct Access to Candidates
InMail® lets you reach candidates directly, in a trusted environment
Each user gets 50 InMails per month, which can be shared, and rollover if unused
InMail averages a 30% response rate Rates as high as 60%
Save and share InMail templates with your team
Identify & contact hard-to-find professionals
Reduce 3rd party spends& time to hire
Collaboratebetter withyour team
The Advantage of UsingLinkedIn Recruiter
Attract the best candidates with precise matching and effective viral distribution of job postings
Automated Talent Matching
Accurate and well-qualified profile data targets jobs to the right professionals
A proprietary matching algorithm auto-generates a list of strong candidates for the position
An ad is automatically created and displayed, with 3,000 impressions on LinkedIn, to passive and active candidates with relevant profiles
Unique Experience for Job Seekers
Candidates see how they are connected to the company, recruiter, or hiring manager
Gain insight into the company Ask questions of existing
employees Better prepare for interviews
Quick links to company profiles or LinkedIn® Custom Company Profiles™ provide relevant insights
Powerful Distributionand Referral Hiring
Network connections enable effective referral hiring and “super-viral” forwarding
Members are notified when there are job openings that are a good fit for professionals they know
Referrals are simplified, with packaged messages that can be sent with a single click
Fill urgent positions fast with highly targeted direct InMail® campaigns
Targeted, Relevant Contact
Your subject line appears on the candidates’ LinkedIn home page for maximum visibility
Your message remains in the candidates’ inbox until they act on it (click or clear)*
LinkedIn® Talent Direct™ open rates reach up to 44%
*Up to 60 days
Convenient and Relevant to Candidates
InMail links to a landing page matching your message to the candidates’ profile
Landing page includes banner ad options and prominent call-to-action button for easy response
Develop your employer brand on LinkedIn with dynamic, viewer-aware content
Relevant, EngagingExperiences for Candidates
Your LinkedIn Custom Company Profile displays content you easily tailor and update
Your content dynamically adapts to the viewers, based on their industry, job function, location, etc.
Move beyond job listings to convey corporate culture
and values
Various Modules to Differentiate Your Brand
Recruitment messaging appeals to candidates on a personal level
Employee spotlights introduce peers of related experience
Polling invites interaction and engages your candidates immediately
Video clips showcase your corporate culture
Recruiter Profiles and Career Page links help interested candidates take action
Recruitmentmessage
Recruiterprofiles
Employeespotlights
Job List & Career page links
InteractivePolls
Video Clips
Position your company as an employer of choice to high value professionals
Expose Your CompanyTo Relative Candidates
Unmatched reach gives your employer brand exposure to the largest professional network of senior, technical and hard-to-find candidates
Ads can be targeted by profession, seniority, industry, company size and more, to attract active and passive talent
Improve CandidatePerception of Your Brand
Increase company / brand awareness and image in the
minds of passive candidates
A less cluttered ad environment ensures your message is seen
Stay visible: only 1 advertiser is typically featured per page
Limited page graphics make your ad stand out