What’s the

Difference?

A Review On Marketing,

Advertising and Public Relations

Definitions & Purpose

Def

initi

ons

(Acc

ord

ing

to D

ictio

nary

.com

)

PUBLIC RELATIONS is “the

actions of a corporation, store,

government, individual, etc., in promoting

goodwill between itself and the public, the

community, employees, customers, etc.”

MARKETING is “the act of buying

or selling in a market.” ADVERTISING is “the act or

practice of calling public attention to

one's product, service, need, etc.,

especially by paid announcements in

newspapers and magazines, over radio

or television, on billboards, etc.”

Purp

ose PUBLIC RELATIONS:

-  To build positive relationships with the

public -  To earn media coverage

-  To promote or establish

a brand/image

Purp

ose

MARKETING: -To get and keep customers -To maintain the

relationship PR has established -To grab the attention of a

certain audience

Purp

ose ADVERTISING: -To call attention to the

product/service using paid

media

Comparisons

Real World Examples

Pub

lic R

elat

ions

INVITES TO EXCLUSIVE

EVENTS

NEWSLETTERS

AUTOGRAPH SESSIONS

ANOUNCEMENTS/STATEMENTS

Mar

ketin

g

MASS EMAILS

PROMOTIONAL PACKAGES

AFFILIATE PROGRAMS

WORD OF MOUTH

AD

VE

RTIS

ING

COMMERCIALS

PROMOTIONAL VIDEOS

ADVERTS

BILLBOARDS

Conclusion

Wha

t’s th

e D

iffer

ence

?

PR: Building positive relationships with the public

MARKETING: Communicating with target

audience to acquire and

keep customers

ADVERTISING: Using paid

media to promote a product/

service