what's the circular economy ? or the upcyle ?
DESCRIPTION
A presentation about the upcycle or the circular economy, what are the opportunities offered by this new paradygm ?TRANSCRIPT
What is the circular economy?
or the upcycling ?
Wha
t’s
the
Cir
cula
r Eco
nom
y / E
llen
Mac
Art
hur F
onda
tion
You know the green economy...
It encourages to reduce the negative impacts
To emit less pollution
To use less resources
But it does not compensate the rebounce or take-back effect
Less consuming car Less oil consumedLonger travels (and pollution)
thanks to the savings...
Or the expansion of the occidental way of life
Apple Store, Shangaï
And the generated waste...
Pollution &
Greenhouse gases
Waste, a major problem
Waste, a major problem
Impacts on
human health
Waste of natural resources
Waste, a major problem
This economy is linear
Consume
Produce Throw
It doesn’t deal withthe end of most natural ressources
Less bad approach is not good enough...
Phot
o :
Ole
Uke
na
Let’s start doing good
http
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« The view that negative impacts are an inevitable consequence of development has blinded us to the obvious.
We could design development to increase the size, health and resilience of natural systems, while improving human health and life quality.»
Janis BierlandProfessor of Sustainable Design
Waste doesn’t exist in Nature
Nature reuses each nutrient
Produce Consume
Re-introduce
Why don’t we design like Nature ?
Produce
Consume
Re-introduce
By adopting a circular approach
Produce
Consume
Re-introduce
Where there is no more wasteonly materials or nutrients
Phot
o :
Ole
Uke
naA
rnau
d M
aure
r / W
ood’
n’th
e G
ang
Viability( b u s i n e s s )
Circularity( e n v i r o n m e n t )
S m a r tD e s i g n
Feasibility( t e c h n o l o g i e s )
Desirability( h u m a n )
Where innovation is truly smart
Where shared value contribute to the entire ecosystem...
How to reinvent capitalism - Michael Porter January 2011 - Harvard Business Review
«What is good for the community is good for business»
n o m o r e w a s t e
What is the circular economyor the upcycling?
What is the circular economyor the upcycling?
EcoconceptionPrecycling
Waste valorisation
Sharing Economy
n o m o r e w a s t e
An approach that consists in designing products and services taking into account environmental aspects.
The very notion of waste is eliminated from the start.
Ecoconceptionou precycling
An ecodesigned umbrelato be more resistent, repairable
and easily recyclable.
The smartphone designed to last.It can be repaired and the user can
adapt it to its needs.
The machine to transform your tap water into sparkling water.
Waste valorisation enables :- reusing- recovery- recycling as new raw material
Waste valorisation
The brand creates bags or smartphone cases with industrial waste
from the car industry.
Upcycling of packagingwith 3D printing
The factory recreates new functional engines with old ones.
Reconditionning factory - Choisy-le-Roi
This factory is the most profitable of the group and earn 135 millions euros in 2012.
Each auto part requires
80% less energy
88% less water
92% less chemical products
70% less waste
than a new one.
The collaborative economy consists in replacing the ownership of a product by use value of the product.
This shift enables to create added value by reducing energy consumption and the need for new raw materials.
CollaborativeEconomy
colla
bora
tivec
onsu
mpt
ion.
com
Product as a serviceRedistribution
systemsCollaborative
lifestyles
The bike renting networks optimise the use in a community instead of owning.
VideDressing enables people to sell their old clothes.
For B2B, Ricoh changed its business model. They sell the copy instead of the machine.
The circular economy offers a great opportunity window. Ph
oto
: Tr
eam
us s
ur D
evia
nt A
rt
economic
creation of shared value
newbusiness models
The circular economy opportunities
economic
creation of shared value
newbusiness models
environnemental
ressource optimisation
no more waste
The circular economy opportunities
economic
creation of shared value
newbusiness models
social
new activities
new jobs
environnemental
ressource optimisation
no more waste
The circular economy opportunities
Raw materials & waste
Linear CircularRaw materials only
Competition Collaboration
Individuals Ecosystem
Do less bad Do good and positive
Added value Shared value
Standardised production Local and adapted production
Downcycling Upcycling
Consume
Produce Throw away
Produce
Consume
Re-introduce
Together let’s make the circular economy take off
Nicolas [email protected]
Brieuc Saffré[email protected]