whats nextselfassessment(tm) for advisors

Focuses On Owner’s Emotional Readiness for the Business Transition Process

© 2011-2013 by Successful Transition Planning Institute. All Rights Reserved.

Effects of Owner’s Unrecognized Emotional Issues

• Owner not motivated to engage in or complete the transition process

• Reluctant to think through all the issues• May sabotage the transition process by

experiencing “Seller’s Remorse”


The Successful Transition Planning Institute

• A nationally recognized innovative leader in the Head and Heart issues of owners in transition

• STPI’s Transition Planning programs help owners deal with the mental and emotional aspects of the business transition

• STPI’s highly acclaimed book, Finding Your New Owner: For Your Business, For Your Life by Jack Beauregard, author, founder, and CEO at STPI


Benefits to Owners and their Advisors

• Provides owners with positive motivation for engaging in and completing the transition process

• Reduces Owner’s Risk and Builds Their Peace of Mind

• Helps owners think more clearly about their new future and helps them recognize that they need to develop a more complete plan for their life after they leave their company

• Saves everyone money by avoiding Owner’s Indecision and Seller’s Remorse

What’s Next? Self Assessment™


WNSA – a Three Part System

1. What’s Next Questionnaire and Report

2. Acclaimed book: “Finding Your New Owner”

3. 32 page Self-Discovery Guidebook

• Exercises, checklists and to-do lists


Two Ways to Use the Assessment

1. Add to your client assessment process

2. Promote owners to buy it directly from your website, thereby generating leads


Part I – What’s Next? Questionnaire

• Easy to understand and present to the ownero 62 questions, 20-30 minutes

• STPI’s expertise brings credibility• User-friendly, secure questionnaire interface for your

clients

• Customized emails and auto-responders to your clients

• Fast results compiled in a report and securely sent to you


Part II Self-Discovery Guidebook for Business Owners

• 32 pages packed with:– Questionnaires– Exercises– To-do Lists and Checklists

• Provides you with:– Clarity for Business and Life– Knowledge of the unknowns– Greater Peace-of-Mind

• Compliments the book– “Finding Your New Owner”


Part III “Finding Your New Owner:For Your Business, For Your Life”

Highly acclaimed book by Jack Beauregard

• Stories of successful and unsuccessful transitions

• Step-by-Step advice to get moving

• Exercises to motive owner to change

• 200 pages, type size for middle-age eyes


What’s Next? Self AssessmentOwner’s Responses

Presents in a Clear and Organized Way:• Owner’s motivations for wanting to leave• Their transition goals• Their attitude and expectations• How emotionally prepared they are for leaving• If they have a plan for a meaningful and purposeful new life

after they leave their companies


What’s Next? Self AssessmentAnalysis-Section

• Explanation of each Recommendation and Next Steps• Explains STPI and our programs:

o book, “Finding Your New Owner”o Think, Live and Decide (one-to-one programs)o What’s Next? Workshop for Baby Boomer Business Owners™o My New and Better Life Workshop™



Summary page

This is a gauge of Erin’s ability to successfully transition from their business

Erin is in the “Yellow Zone”

Erin’s score is only “Mixed”: on the likelihood to successfully transition from their business. We encourage you to discuss this with your client persuade them to get your advice on how/where to get help. Doing so will give your client more confidence in their ability to execute your advice on a timely basis. Make sure your client sees the additional resources at the end of this report and consults with you.

Cover page of full report


Client: Erin Advisor: John Smith of Acme Advisors in cooperation with The Successful Transition Planning InstituteDate 3/1/2013


Email to Client

Some results in section A


Some results in section B


Some results in section C


Some results in section D


Recommendations


Self Discovery GuidebookThe questionnaires, checklists and to-do-lists in this companion guidebook to Finding

Your New Owner: For Your Business, For Your Life provide you with a step-by-step guide to personally and financially transition out of your company and know what you need to do to prepare your business for the transition process.

The basic planning principles in the guidebook provide the framework for you to better know yourself and your business. After you have completed this guidebook, you will be able to successfully answer two key questions:

• When do I want to leave? • How much money do I need to receive?


Sample of Guidebook exercises• Creating your transition goals (ref: Chapter 3: pages: 37-38)

• Determining your mental and emotional readiness for Transition Planning (ref: Chapter 3: page: 39)

• My Life-Transitions Exercise (ref: Chapter 4: pages: 54-56)

• Describing examples of ways to use your earlier life-transitions to help you with personal transition planning for you new future (ref: Chapter 4: page: 57)

• STPI’s The Identity Exercise (ref: Chapter 4: pages: 57-61)



Thank you email to Client


Email to Advisor

Testimonial from an owner


Testimonial from an intermediary


“I brought an "above asking price" deal to husband and wife team. In spite of this, they were doing everything possible to kill the deal. Feeling like there was something deeper, I reached out to Paul at Successful Transition and we ran the husband went thru the assessment. Interestingly, by going thru the process the husband uncovered that his wife that was not emotionally ready for him to retire. She was worried about being left all alone as he went golfing. The program opened the husband’s eyes to what was emotionally blocking his wife. Armed with the power of this knowledge they mutually came up with a plan for their future lives. FYI - I just left the sellers office a few hours ago with a signed P&S and hugs from the wife. The assessment will become a key step to my process from now on - Douglas Pendleton/ George & Company

Testimonial from and advisor

“The STPI What's Next assessment is a powerful tool that allows business owners to realize how they really feel about transitioning the ownership of their business. This empowers the owner to move forward with planning that is so vital to achieving their goals!”

- Jane Johnson, co-founder, Innovative Equity Strategies


Purchase Option One – Pay by Credit Card


Purchase Option Two - Buy with credits


Starter Pack Saves $1,000• The Assessment helps advisors

reduce the risk of Owner’s Indecision and Seller’s Remorse

• 21 credits earns you Seven What’s Next? Assessments to get going right away with clients and prospects

• 25 copies of Finding Your New Owner are great prospecting tools

• “8 tips plus template letter to gain more clients”

• Remember - each client who takes an WNSA needs to receive a copy of the book!


Partner Program for Advisors

Banner on your site • Use the assessment to generate leads from your website

• Owner buys it directly in complete privacy

• Owner prompted to contact the advisor (partner)

• Link to partner page


http://advisorynetwork.successfultransitionplanning.com/whats-next-partners/innovative-equity-strategies

http://advisorynetwork.successfultransitionplanning.com/whats-next-self-assessment

STPI’s PARTNER PROGRAM

STPI Partners receive:• A choice of 2 graphic banners for your website promoting the

What’s Next? Self-Assessment™.• A customized landing page on the STPI website co-branded

with your organization’s logo that communicates the program benefits and takes orders.

• Turnkey and secure processing of the What’s Next? Self-Assessment™ Report that’s generated after your contacts finish and submit the assessment, including custom auto-responders highlighting the name of your organization.

More on next slide>>


STPI Partners receive:• Free Membership in SPTI’s Advisory Network– Online searchable database of advisors and experts to

business owners • Permission to use Chapter One of the acclaimed book, Finding

Your New Owner in pdf or MP3 audio• Your choice of member discounts or a percentage of sales for

every resulting purchase, paid monthly.*– *Advisors may choose to receive leads in lieu of a percentage of sales

Getting started is as simple as providing STPI with your digital logo and posting a graphic on your website. We handle all the administration from there.

One time Rebated $250 set-up fee

(after 2 sales from your leads, STPI refunds the set up fee



FREE TRIAL!

• Advisors on this webinar may get one FREE TRIAL

• Send Paul Cronin an email:– Subject: WNSA complimentary Trial– Name, address, business name, phone, email

• [email protected]


mailto:[email protected]

Questions

• call Paul Cronin @ 978-749-9546

• Email: [email protected]


mailto:[email protected]

Successful Transition Planning InstituteOne Mifflin PlaceHarvard SquareCambridge, MA 02138

800.677.6715

SuccessfulTransitionPlanning.com (Linkedin, Twitter, Facebook)

Jack Beauregard, author, founder and [email protected], 617.576.5728

Paul Cronin, partner, Director of Business [email protected], 978-749-9546


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