what's next for events?
DESCRIPTION
TRANSCRIPT
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What’s next for events?
Charles Wells
CMO @JustGiving
Event fundraising seminar, 22nd October 2013
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What we’ll cover
• Some good news!
• Which events?
• How to get the most from your events?
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Good news!
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EVENT FUNDRAISING IS GROWING
8% growth in
participation in event
fundraising
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1. Recruitment
2. Effective fundraising
But there are 2 key challenges
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Which events?
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Which experiences?
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1. Heroes
2. Unique experiences
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1. Heroes
2. Unique experiences
Invest in events where people can emulate their heroes
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THE TEAM
GB EFFECT 15%
increase in
British Triathlon
memberships
1.9m now cycle every week
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EMULATING HEROES
www.flickr.com/photos/chough11/7734044948
£740 page average
21% growth in triathlon
fundraising
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Emulating heroes
www.flickr.com/photos/23913935@N07/7818006836/
30% growth in cycling
fundraising
£610 page average
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1. Heroes
2. Unique experiences Create events that offer a unique experience
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THE RISE OF THE MOB™
67% first time fundraisers
66% aged 35 and under
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OTHERWISE KNOWN AS
SUPER SOCIALS
668 friends on Facebook –
four times more than
the UK average
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CURATING
THEIR ONLINE ‘ME’
23,000 people were tweeting
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How do you get the
most from your
events?
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1. Supporter networks
2. Sharing technology
3. Mobile fundraising
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1. Supporter networks
2. Sharing technology
3. Mobile fundraising
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Online event
participants reach
500 people through
social media
INFECTIOUS
FUNDRAISING
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Harness the network effect of your fundraisers
900 40% fundraisers
taking part in
an event
inspired friends
and family to
take part
51% chose to
fundraise for the
same charity
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1. Supporter networks
2. Sharing technology
3. Mobile fundraising
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Easy to connect
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Make it easy to share
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1. Supporter networks
2. Sharing technology
3. Mobile fundraising
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Facebook’s (mobile) user stats
May 2013
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The rise of mobile
Percentage of mobile &
tablet visits to JustGiving
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Easy registration and giving
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Ok, so let’s sum up
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Event based
fundraising is in
healthy growth
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Which experiences
not which events
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1. Heroes
2. Unique experiences
Invest in events where people can emulate their heroes
Create events that offer a unique experience
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How do you get the
most from your
events?
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1. Supporter networks
2. Sharing technology
3. Mobile fundraising
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Thanks!
@justgiving
Find out more:
justgiving.com/eventfundraisingmonitor
justgiving.com/activeworks