They’re cute

They work cheap

They make you smile

They love you (until they’re teenagers)

They teach you life is bigger than you

They make all-night pitches look easy

They inspire childlike creativity and joy

They help you look at things differently

Even a 3-year old can learn how to

make a good cocktail

Childbirth

Sleeping in

Uninterrupted sex

Fab boobs at 50

Teenagers

College tuition

Time to ice skate, read, do your nails…

Spontaneous anything & everything

Kids can be career limiting

U.S. maternity/paternity laws

They keep you sane

Homemade gifts on Mother’s Day/Father’s Day

Hugs when you get home

You always have an excuse for the stains on your shirt

You’re more focused

You leave work on time

They take care of you when you’re old

You’re never at a loss for fun

You leave a legacy

You don’t have to freeze your eggs

They’re good listeners

Unconditional love

They rarely need daycare

Purring, wagging, snuggling

They love when the bed’s not made

They never complain about your

cooking

They don’t care if you put on a few

pounds

No in-laws

You can train them

You can breed them for profit

1. Never ask

your people to do

anything you

wouldn’t do yourself

2. Set boundaries –

as an employee;

manager; client

3. Don’t ask for

permission to

have a life

4. Take every

vacation day

5. Be more than

your ad job

6. Don’t envy

someone else’s

life or you’ll miss

your own

7. Take stock of

your personal

biases—as a

creative; manager;

client

8. Have empathy

for those who are

on the other side of

the fence

9. Walk the walk –

whether you’re a

creative, manager

or a client

10. Remember

that innovation

happens anywhere