what's hot in tourism social media
TRANSCRIPT
![Page 1: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/1.jpg)
social media and travel & tourism
![Page 2: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/2.jpg)
the five stages of travel
Sharing
Planning
dreaming
Booking
Experiencing
![Page 3: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/3.jpg)
dreaming
![Page 4: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/4.jpg)
dreaming
![Page 5: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/5.jpg)
dreaming
• Pinterest is the outlet for dreaming• Shareaholic discovered (based on
aggregated data from more than 200,000 publishers that reach more than 260 million unique monthly visitors each month) that Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined.
![Page 6: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/6.jpg)
dreaming
![Page 7: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/7.jpg)
dreaming
![Page 8: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/8.jpg)
dreaming
![Page 9: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/9.jpg)
dreaming
![Page 10: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/10.jpg)
dreaming
How to leverage Pinterest• Add a “Pin This” Button • Drive Traffic• Host a Pin to Win Contest• Think Wider
Click icon to add picture
![Page 11: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/11.jpg)
dreaming
• Blogs are a go-to resource for trip planners
![Page 12: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/12.jpg)
dreaming
• Third-party endorsements are always more trusted than your own messages
![Page 13: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/13.jpg)
dreaming
![Page 14: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/14.jpg)
dreaming• Seven bloggers attended the
#MYR_60Days group familiarization trip in September 2012
• Blogger activity on Facebook directly engaged more than 115,000 users
• The trip generated an additional 23 blog posts to date
![Page 15: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/15.jpg)
dreaming
![Page 16: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/16.jpg)
planning
![Page 17: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/17.jpg)
planning
![Page 18: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/18.jpg)
planning
How to influence customers in this phase:
• Pay attention to online review sites like Trip Advisor, Yelp and OpenTable
• Offer creative deals (and submit them to the Chamber)
![Page 19: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/19.jpg)
planning
How to influence customers in this phase:
• Bolster your video content (and other content, too!)
• Get comfortable with YouTube and check out the new video-based platform, Viddy
![Page 20: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/20.jpg)
planning
![Page 21: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/21.jpg)
planning
![Page 22: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/22.jpg)
booking
![Page 23: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/23.jpg)
booking
![Page 24: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/24.jpg)
booking
How to influence customers in this phase:
• Leverage creative deals on mobile sites like Foursquare and Google Offers
• Partner up
![Page 25: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/25.jpg)
booking
![Page 26: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/26.jpg)
experiencing
![Page 27: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/27.jpg)
experiencing
![Page 28: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/28.jpg)
experiencing
![Page 29: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/29.jpg)
experiencingHow to influence customers in this phase:• Offer guests / customers SCVNGR treks
![Page 30: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/30.jpg)
experiencingHow to influence customers in this phase:• Connect with customers via Instagram
![Page 31: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/31.jpg)
experiencing
![Page 32: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/32.jpg)
sharing
![Page 33: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/33.jpg)
sharing
![Page 34: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/34.jpg)
sharing…engaging
![Page 35: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/35.jpg)
sharing…engaging
Light blogging• Tumblr • Easier alternative to a blog• Allows another channel for
engaging
![Page 36: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/36.jpg)
extra reading
Pinterest• http://www.openforum.com/articles/7-wa
ys-to-use-pinterest-in-your-marketing
• http://socialmediarestaurant.com/pinterest-why-your-restaurant-needs-to-be-there/
Video• http://theplanetd.com/video-tips-for-trave
l-bloggers/• http://technorati.com/lifestyle/travel/articl
e/our-quick-video-tips-for-travelers/
![Page 37: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/37.jpg)
extra readingVideo• http://theplanetd.com/video-tips-for-trave
l-bloggers/• http://technorati.com/lifestyle/travel/articl
e/our-quick-video-tips-for-travelers/
Google’s Field Trip App• http://www.pcadvisor.co.uk/opinion/game
/3401171/taking-googles-field-trip-app-for-spin-watch-out-for-potholes/
• http://www.youtube.com/watch?v=zusjUjaiWJQ&feature=player_embedded
![Page 38: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/38.jpg)
extra reading
SCVNGR• http://support.scvngr.com/entries/203277
93-how-can-i-get-my-business-on-scvngr• http://patrickpowers.net/2011/08/success
-with-scvngr-5-lessons-learned/
Tumblr• http://theblackboard.net/blogs/3-reasons-
to-add-tumblr-to-your-restaurant-marketing-%E2%80%98to-do%E2%80%99-list/
![Page 39: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/39.jpg)
extra reading
Foursquare• http://www.mightybytes.com/blog/entry/
how_to_create_a_foursquare_page_and_list/
Mobile Sites• http://www.mightybytes.com/blog/entry/
how_to_create_a_foursquare_page_and_list/
![Page 40: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/40.jpg)
extra reading
General• http://www.reviewpro.com/eyefortravel-v
egas-2012-11995• http://www.buuteeq.com/blog/mobile-hot
el-websites/• http://travel.usatoday.com/hotels/post/20
12/08/hotel-check-in-hotel-twitter-bios/832739/1
![Page 41: What's Hot in Tourism Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062312/555290bbb4c9051f108b4a30/html5/thumbnails/41.jpg)
Connect with usMary Garrick
[email protected] Mortine
614-383-1610@MaryG_PR or @FahlgrenMortine on Twitter