what's happening in digtial - june 2010
DESCRIPTION
A summary of digital trends, summer 2010TRANSCRIPT
john st.digital lunch & learn
Agenda
1. Location Based Everything
2. Social Media Customer Engagement
3. The Impact of Technology on Health
4. Data Data Data
5. Crowdsourcing
6. 10 Minutes of Cool Shit
Location Based Everything
Foursquare/Gowalla
Loopt
Yelp
Square
Tripit
EveryBlock
Social Media & Customer Engagement
What’s New with Facebook?
The numbers
Approaching 500 million. Internet has 1.3billion.
Like Button Like Everything
Likebutton.me
Facebook Credits
Real gifts on Facebook
A Creeper’s Utopia
Bing search results
Facebook Applications
“Trip Advisor Trip Friends”
Facebook ApplicationAxe Fantasy Cup
Pit the hottest girls among your facebook friends against other guys from around the world.
http://www.facebook.com/axeeffekt?v=app_114182805286126
What’s Coming?
Location based services
“We will not compete with Foursquare”.
FB window decal.
Building the Future of FB
What’s New with Twitter?Promoted Tweets
Mountain DEWmocracy
Hide a Case Challengehttp://hideacase.com
Impact of Technology on Health
Mobile Apps
fitbit
sogo
23andme
Data Data Data
Mash Ups
Spell with Flickr
• http://metaatem.net/words/
Mash Ups
Kayak Where Can I Fly For How Much?
• http://www.kayak.com/explore/#/NYC
Mash Ups
World Cup 2010 Match Replayhttp://www.guardian.co.uk/football/world-cup-match-replay
Data for AdvertisersObviously
Measure what works and what doesn’t.
Power Eye
Tell people why they’re receiving the ads and give them the option of opting out.
Why All the FB Privacy Talk?• Facebook Privacy Settings – Why?
• Quit Facebook Day Results:
35,000 out of 500,000,000 users quit.
The Real Reason?
World DominationIf you control people then you control the
web.
The Semantic Web• Don’t confuse “the Internet” with WWW.
• HTML tags are “dumb”. The semantic web would be filled with “smart” tags.
• When I “like” something…
The data produced will be who/when/what and eventually when.
<img>john st.</img> vs. <ad agency>john st.</ad agency>
The Internet of Things
The Internet of ThingsSticky Bits
- Tagging the world’s barcodes
Google Goggles
http://www.youtube.com/watch?v=Hhgfz0zPmH4
The Internet of ThingsNike+ & Fit Bit
Fiat EcoDrive
Arduino
an open source robot brain.http://www.arduino.cc/
Web 3.0: The Internet of Things
Crowdsourcing
Johnny Cash Project
Kiva
City One
Groupon
10 Minutes of Cool Shit
Lucyphone
http://vimeo.com/7401011
Google Chrome Speed Stunts:
http://www.youtube.com/watch?v=nCgQDjiotG0&feature=player_embedded
Acne Dice Stunt
http://www.youtube.com/watch?v=rTZ6oDgUzkU
Uniqlo images = coupons campaign
http://bit.ly/arijFD
Olympus AR:
http://www.youtube.com/watch?v=P9Nd04dW2-M
Billboard Yourself
http://vimeo.com/11870207
History Pin:
http://www.historypin.com/
Verizon surprise
http://www.youtube.com/watch?v=V4ItKo5LN9Q
Smile Activated Ice Cream Machine:
http://su.pr/1R9ncn
Ericsson’s Big Cheer:
http://www.ericsson.com/campaign/bigcheer/185492
FB page hijacking
http://www.digitalbuzzblog.com/twentythree-vs-alex-bogusky-case-study/
Google Holodeck
http://www.youtube.com/watch?v=ar5b3HUj_Sw&feature=related
G-Speak
http://vimeo.com/2229299
Mini Taunts Porsche w/ Rocky IV Montage
http://jalopnik.com/5565400/mini-taunts-porsche-with-hilarious-rocky-iv-spoof
Coke’s – The Secret is Out There
http://www.contagiousmagazine.com/2010/06/coca-cola_12.php
Tiffany’s Engagement Ring Finder
http://bit.ly/cdSYGr
PUMA Hard Chorus
http://www.youtube.com/watch?v=K-_rf2jVxxY