what's growin' on: agricultural public policy for the 21st century by, jonnalee henderson,...
TRANSCRIPT
What's Growin' On: Agricultural Public Policy for the 21st Century
By, Jonnalee Henderson, Policy AnalystCalifornia Department of Food and [email protected]
And now I’m in the neighboring town of Williams--at yet another stand!
Quiz Time
What surpassed beer drinking as the most "in" thing among undergraduate college students, according to a 2006 survey?
iPods More Popular Than Beer iPods—according to the 2006 biannual market
research study by Ridgewood, N.J.-based Student Monitor.
What tied with beer for second place?
Facebook!!
Drinking beer and Facebook.com, a social networking Web site, were tied for second most popular
In the 2005 study, only 59 percent of students named the iPod as "in," putting the gadget well below alcohol-related activities
The only other time beer was temporarily dethroned in the 18 years of the survey was in 1997-by the Internet.
What does this mean?
The 21st Century is changing the way in which we effectively communicate our messages
Effective communication may take more than fancy logos on pens and t-shirts
Effective Communication Tips
Don’t think outside the box, blow up the box!--A paraphrase from Governor Arnold Schwarzenegger
Effective Communication Tips
Avoid specialized professional jargon unfamiliar to outside readers
Effective Communication Tips
Become comfortable with your writing (or hire someone who is)
Effective Communication Tips
Be passionate about what you do! This may sound weird, but we are most effective
when we truly care
Effective Communication Tips
Read, read and read some more Know what is going on in the world around
you
How are others carrying their message? Is it effective?
Effective Communication Tips
The questions you ask determine the answers you receive!
90% of being a good journalist is knowing the right questions to ask—the same is true with effective communicators
Effective Communication Tips
Surround yourself with effective communicators and watch what they do
Effective Communication Tips
The World Really is Flat Google, Wikipedia Target message at individuals What was the number one rewound
moment in TIVO history?
Effective Communication Tips
Stories sell We all have powerful stories, and they
need to be shared--especially with those influential in public policy
Effective Communication Tips It’s not what you know, it’s who you
know Who are those people most influential in
helping you achieve your goals (and who are their staffers)? Congressional delegates, state legislators,
secretaries/commissioners of agriculture, board members, media outlets
In Conclusion
Act as if what you do makes a difference. It does.
WILLIAM JAMES
Happy Halloween