what’s all this talk about social media? by: carissa caricato & annie morales
TRANSCRIPT
![Page 1: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/1.jpg)
What’s all this TALK about SOCIAL MEDIA?
By: Carissa Caricato & Annie Morales
![Page 2: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/2.jpg)
Social Media Goals
Be a ResourceBe a Channel to CommunicateReach People in New WaysEngage Target AudiencesProvide Relevant InformationBrand Personality
![Page 3: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/3.jpg)
Social Media Policy
What you do on our social networks directly affects us!
![Page 4: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/4.jpg)
What is Social Media?
Social media is used for starting conversations in public spaces
Connect and Engage with audiences Way to keep communication flowing It’s a fun, interactive and
technological way to share information and introduce more people to the organization
![Page 5: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/5.jpg)
Why use Social Media?
It’s everywhere! It’s a new opportunity to reach out
to many age groups Raise awareness about an
organization’s mission and messages
Gain support for our cause People are talking about us. Why
not join the conversation?
![Page 6: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/6.jpg)
Social Media is…
RRelevantelevant IInsightfulnsightful GGenuineenuine HHumorousumorous TTimelyimely
![Page 7: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/7.jpg)
![Page 8: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/8.jpg)
Five Circles of Commitment
Community
Uninvolved and Unaware
Visitor
Aware
Volunteer
Involved
Donor
Board Member Sustainer
Engaged
Committed
![Page 9: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/9.jpg)
It’s a MAD, MAD, MAD, MAD Social Media World…
![Page 10: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/10.jpg)
Social Media Tools Blogs
Create a personal, interactive site that allows you to spread information to the public
Audience can comment on blogs and start conversations
Web 2.0 Timely, fresh
content
![Page 11: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/11.jpg)
What is the Crisis Center doing?
![Page 12: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/12.jpg)
Turn your Blog into a Vlog: Make it Fun!
![Page 13: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/13.jpg)
Social Media Tools Facebook Fan Page
Create a business presence to engage with your community and fans on Facebook.
Facebook Cause Great a Cause for members to support and raise awareness
for. Anyone can donate to a cause.
![Page 14: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/14.jpg)
What is the Crisis Center doing?
224 fans on Facebook Fan Page
Help.Hope.Healing. Cause with 197 Members
![Page 15: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/15.jpg)
Social Media Tools
LinkedIn – Relationships Matter
![Page 16: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/16.jpg)
What is the Crisis Center doing?
![Page 17: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/17.jpg)
Social Media Tools
YouTube Channel- You are the media!
![Page 18: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/18.jpg)
What is the Crisis Center doing?
![Page 19: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/19.jpg)
Social Media Tools Twitter
Microblogging is a way to send short blasts of information to people that care, your followers. Media attention. Widgets for Web sites. SEO. Promote key messages, sponsors, news, and events.
What are you doing? 140 characters
![Page 20: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/20.jpg)
What is the Crisis Center doing?
![Page 21: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/21.jpg)
Social Media Tools Brand Tampa
Connecting people who care about and love the Tampa Bay community. 960+ participants and growing. Media connections. Voice on issues affecting Tampa. Connect to local causes.
![Page 22: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/22.jpg)
What is the Crisis Center doing?
![Page 23: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/23.jpg)
![Page 24: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/24.jpg)
Social Media Tools
Do Good Channel at Tampabay.com
![Page 25: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/25.jpg)
Crisis Center “Do Good” page
![Page 26: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/26.jpg)
Help People Connect through our Web site
![Page 27: What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales](https://reader035.vdocuments.mx/reader035/viewer/2022062511/551aef9d5503465e7d8b4e7e/html5/thumbnails/27.jpg)
Our Bloggers