What’s all the Ruckus about?

George K. LoftusExecutive Director, OSHEAN, Inc.

EDUCAUSE MARC -- BaltimoreThursday January 18, 2007

Who is OSHEAN?We are a Rhode Island based consortium of non-profit organizations dedicated to working collaboratively to develop and deliver shared technology solutions

Members include: every institution of Higher Ed in RI 4 Hospitals RI Courts, Secretary of State, RI Division of IT RINET

K-12, Public libraries, Municipal Government

We Connect People and Information

OK – New you can make your comments about the size of Rhode Island

. . .Unless you are from Delaware!

OSHEAN Members Berklee College of Music Brown University Bryant University Care New England Community College of

Rhode Island Johnson & Wales

University Lifespan New England Institute of

Technology Providence College Rhode Island College Rhode Island Division of

Information Technology Rhode Island Judiciary

System

Rhode Island School of Design

Rhode Island Secretary of State Office

RINET - Rhode Island Network for (K-12) Educational Technology

Roger Williams Medical Center

Roger Williams University

Saint Joseph Health Services

Salve Regina University University of Rhode

Island Wheaton College

Our ProcessHow we have approached providing students with access to legal online entertainment services

We had great interest from our members about solving this collectively

Cost was always a roadblock  -- nobody wanted to pay

Our Process, Cont’dThe process for making a decision or getting to our current position

OSHEAN had been in conversation with several service providers, including Ruckus

Ruckus’ new ad-based model, and the ability to install the caching server at the OSHEAN core was appealing

The ability to combine the subscriptions of several member institutions to reach the 3000 minimum allowed smaller schools to join

One member did decline, because of concerns with social networking feature of Ruckus

Marketing assistance – emails, post cards, banners

Our Process, Cont’d

What’s next – if the process or examination is ongoing Rolling out new services that are

offered by Ruckus Moving the cache server to the

NEREN network to provide access for entire Northeast region

Subscription Levels

School Name# of Subscribers/

enrolment # of Songs

Downloaded

Bryant College 2669/3012 =

89% 1,117,862

Brown University2010/5892 =

34% 567,931

Providence College2257/3966 =

57% 643,076

Rhode Island College1058/5613 =

19% 218,475

Rhode Island School of Design 27/1878 = 1% 990

Roger Williams University2541/3799 =

67% 1,038,525

University of Rhode Island2727/9681 =

28% 680,964

Wheaton College 490/1550 = 31% 434,040

Total 13779 4,701,863

Music

Movies

Metadata

CoverArt

Students

On-Campus Cache Ruckus Database

Faculty

Encoding

Digital Rights Management

File

s ar

e St

ored

Data Aggregation

Cache Updates

I nf ormation about Movies and Music f rom the Labels is merged with inf ormation f rom All Music Group

Movies and Music are ripped and encoded to meet specifi cations

Music and Movies are Secured using DRM

Labels Ingestion

Operations

How does Ruckus work?

Digital Piracy

IFPI – International Federation of the Phonographic Industry – The Recording Industry 2006 Piracy Report

Costs of Piracy

The major US motion picture studios lost $6.1 billion in 2005 to piracy worldwide80% of those losses resulted from piracy overseas, 20% from piracy in the US.62% of the $6.1 billion loss resulted from piracy of hard goods such as DVDs, 38% from internet piracy.Piracy rates are the highest in China (90%), Russia (79%) and Thailand (79%).The worldwide motion picture industry, including foreign and domestic producers, distributors, theaters, video stores and pay-per-view operators, lost $18.2 billion in 2005 as a result of piracy.The typical pirate is a male aged 16-24. 44% of MPA company losses in the US are attributable to college students.

Ruckus Partner SchoolsAlfred StateAppalachian StateArizona State UniversityArkansas State UniversityAthens State UniversityBabson CollegeBall State UniversityBradley UniversityBridgewater State CollegeBrown University*Bryant University*Clark Atlanta UniversityEast Carolina UniversityEast Central UniversityEckerd CollegeFayetteville State UniversityFlorida Atlantic UniversityFrostburg State UniversityGeorge Mason UniversityGeorgia Institute of TechnologyGonzaga UniversityGrand Valley State UniversityHampton UniversityHeidelberg CollegeHofstra UniversityIndiana University – BloomingtonIndiana University of PennsylvaniaJohnson C. Smith UniversityKutztown UniversityKuyper CollegeMichigan State UniversityMichigan Tech UniversityMonmouth UniversityMorrisville State CollegeNorth Carolina A&TNorth Carolina Central UniversityNortheastern State UniversityNorthern Illinois UniversityOakland UniversityOhio Northern University

*OSHEAN Partner School

Pace University

Providence College*

Princeton University

Rensselaer Polytechnic Institute

Rhode Island College*

Rider University

Roger Williams University*

Rutgers University

SUNY Brockport

SUNY Cortland

SUNY Geneseo

Saginaw Valley State University

Seton Hall University

Stonehill College

Syracuse University

University of Wisconsin Eau Claire

University of California – Berkeley

University of Central Oklahoma

University of Dayton

University of Delaware

University of Denver

University of Idaho

University of Massachusetts – Amherst, Dartmouth and Lowell

University of Minnesota

University of North Carolina – Chapel Hill, Pembroke, Wilmington

University of North Florida

University of Oklahoma

University of Pennsylvania

University of Rhode Island*

University of Southern California

University of Toledo

Villanova University

Virginia Military Institute

Washington University – St. Louis

Wesleyan University

Wheaton College*

Ruckus contact information:(Mid-Atlantic)

Peter Opere 703-464-6580 Popere@ruckus.com