www.whathouse.com

Accommodation type – Households

Target Target % Base Base % Penetration Index All households

Unshared dwelling: Total (HH) 83,481 97.49 26,360,602 99.69 0.317 98 Unshared dwelling: Whole house/bungalow: Total (HH) 42,225 49.31 20,514,994 77.58 0.206 64 Unshared dwelling: Whole house/bungalow: Detached (HH) 11,598 13.54 6,094,735 23.05 0.190 59 Unshared dwelling: Whole house/bungalow: Semi-det. (HH) 15,647 18.27 8,046,257 30.43 0.194 60 Unshared dwelling: Terraced (inc. end-terrace) (HH) 14,980 17.49 6,374,002 24.11 0.235 73 Unshared dwelling: Flat, maisonette, apartment: Tot (HH) 41,245 48.17 5,755,936 21.77 0.717 221 Unshared dwelling: Flat etc : Purpose-built block (HH) 20,194 23.58 4,614,026 17.45 0.438 135 Unshared dwelling: Flat etc : Part of a house (HH) 19,752 23.07 907,215 3.43 2.177 672 Unshared dwelling: Flat etc : In commercial building (HH) 1,299 1.52 234,695 0.89 0.553 171 Unshared dwelling: Caravan, mobile or temp structure (HH) 11 0.01 89,672 0.34 0.012 4 Shared dwelling (HH) 2,147 2.51 81,494 0.31 2.635 814

All households 85,628 100.00 26,442,096 100.00 0.324 100

Tenure – Households

Target Target % Base Base % Penetration Index All households

Owned: Total - Including shared ownership (HH) 50,152 58.57 16,977,651 64.21 0.295 91 Owned: Total - Excluding shared ownership (HH) 49,528 57.84 16,785,003 63.48 0.295 91 Owned: Owned outright (HH) 22,166 25.89 8,093,442 30.61 0.274 85 Owned: Owned with a mortgage or loan (HH) 27,363 31.96 8,691,561 32.87 0.315 97 Shared ownership (part owned and part rented) (HH) 624 0.73 192,648 0.73 0.324 100 Social rented: Total (HH) 9,126 10.66 4,799,765 18.15 0.190 59 Social rented: Rented from council (Local Authority) (HH) 5,853 6.84 2,601,715 9.84 0.225 69 Social rented: Other social rented (HH) 3,273 3.82 2,198,000 8.31 0.149 46 Private rented: Total (HH) 25,326 29.58 4,301,086 16.27 0.589 182 Private rented: Private landlord or letting agency (HH) 24,069 28.11 3,925,141 14.84 0.613 189 Private rented: Employer of a household member (HH 80 0.09 62,496 0.24 0.128 40 Private rented: Relative or friend of household member (HH) 1,057 1.23 244,604 0.93 0.432 133 Private rented: Other (HH) 120 0.14 68,845 0.26 0.174 54 Living rent free (HH) 1,024 1.20 363,594 1.38 0.282 87

All households 85.628 100.00 26,442,096 100.00 0.324 100

Demographics

Accommodation Type Distributed to

Unshared dweling: Whole house/bungalow: Total (H)

Unshared dweling: Flat,maisonette, apartment: Total (H)

Owned: Total - Excluding shared ownership (H)

Private rented: Total (H)

Social rented: Total (H)

59%11%

30%

51%

49%

Tenure of Household Delivered to

Distribution figures

What House? Local is distributed weekly by door drop through our media agency Insert House. All distribution teams are GPS tracked guaranteeing over 92% delivery success meaning your qualified and targeted consumer doesn’t have to leave the home when being kept up to speed with the latest properties and market intelligence across their home city.

Hotels in Brighton and Hove

Direct Marketing Association stats show a 3.5% year-on-year increase to over 7billion items delivered and because door drop is such an accountable advertising medium, you can be confident that it’s growing because it’s working.

Apart from its measurability, the secret to the success of door drops comes from being extremely targetable – zeroing in on geographic and demographic targets with low wastage (ask us about the latest targeting advances in the industry that allow you to recognise and identify your customers) and the way it puts a tangible message into your target’s hands.

Other distribution outlets within Brighton and Hove

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Copy deadline Monday 3pm

Publishing date Wednesday to Friday the same week

Contact details Lesley Lawrence ll@whathouse.com

Telephone: 07947 846474

www.whathouse.com

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