what’s2018.wsmconference.co.uk/wp-content/uploads/2014/... · waarde van sociale marketing;...
TRANSCRIPT
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What’s our common bond today?
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Challenges?
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Tendency?
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all very important….
Climate
change
poverty
recyclingalcohol
Obesity
pollution
-ling
smoking
Theft
sports
employment
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So I had:
Death horses,
Plugged ears
Overchallenged pro’s
Diff’rent priorities between pro’s and citizens
Which sometimes resulted into:
Good program’s not well received
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‘Marketing and health’
‘Marketing and Social…….
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So what happened since then?
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Social Marketing?
“Social Marketing is about
creating something that Is
valued by your audience”
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Human nature:
• Recognize
• Understand
• Go with the grain
©David Cameron TED 2010
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Lessons learned in marketing
Social marketing to pro’s?
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Lesson 1.
Practice what
you preach
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Lesson 2.
‘People are likely to act,
if they believe they can
do it
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Lesson 3.
Back to your
roots
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Lesson 4.
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So how to marked Social Marketing?
• Start listening (you boss, collegue,
workpartner...)
• Respond to their need and see how SMt fits in
• Don’t present it as a panacea
• Use lot’s of examples
• Start with management…
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20VALUE
Actual value
Waarde van Sociale Marketing; ©Julie Huibregtsen
Augmented value
Core value
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Actual value for a professional
• Be more effective, efficient
• Reaching more people
• ….
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Core value for a professional?
• Social work becomes fun again
• It enlightens your work
• It’s even a relieve you don’t have to know
ev’rything
• Relying on a competence you already have by
nature…
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What about the elephanttrails?
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©Jan-Dirk van den Burg
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So Social marketing is all about :
ánd
a path thát tempting,
people will walk it anyhow……”
.
“designing a professional path,