what’s your speaker handouts/o… · 4/25/2019 3 your brand in three words “top of mind leads...
TRANSCRIPT
4/25/2019
1
What’s Your
Pink Pig?Remarkable
Repeatable
ShareableAnne Obarski © all rights reserved
1 2
3 4
5 6
4/25/2019
2
Anne Obarski © all rights reserved
What’s Your
Pink Pig?
Remarkable
Last impression...Priceless!
Anne M. Obarski
First impression…
important.
“Remarkable isn’t up to you.
Remarkable is in the eye of the
customer.”Seth Godin/ The Big Moo
7 8
9 10
11 12
4/25/2019
3
Your Brandin
three words
“Top of mind
leads to
tip of tongue”
Jonah Berger: Contagious-Why Things Catch On
What’s Your
Pink Pig?
Repeatable
I LOVE shopping at___________
85% of what we rememberis through
sight.
13 14
15 16
17 18
4/25/2019
4
Strategies for
merchandising:
•Create an experience•Efficient•Increase sales
Every product costs
money to stock it….
make sure it has
earned its right to be
there….
focus on
return on space”. Anne M. Obarski
Inventory control•Unique•Price•Vendor performance •Obsolete stock•Shrink•Add on sales•Millennials-- not their parents' brands. •Allure of discounted merchandise
“sales per square
foot”
to
“wonder per square foot”
Anne M. Obarski
19 20
21 22
23 24
4/25/2019
5
25 26
27 28
29 30
4/25/2019
6
What’s Your
Pink Pig?
Shareable
Anne [email protected]
Customers Make Assumptions:
•Hiring
•Training
•Leadership
31 32
33 34
35 36
4/25/2019
7
Are theRight People in the Right Seats on theRight Bus?
Bring
Me
Back
37 38
39 40
41 42
4/25/2019
8
What’s Your
Pink Pig?Remarkable
Repeatable
Shareable
Last impression...Priceless!
Anne M. Obarski
First impression…
important.
Mobile. 636.233.0228
43 44
45 46