WHAT’S A CRO?

And why do we need one at my company? And what does a CRO look like?

EXPECTATIONS FOR THE CRO ROLE? a.!Cheerleader? Gatekeeper?

b.!Chief Engineer?

c.!Trainer / Educator?

d.!Technologist / Developer?

e.!Commercial / Technical Mix?

f.!Staff position? Line Manager?

WHAT OTHER “C” OFFICERS DOES THE COMPANY HAVE? a.!Chief Machining Officer? b.!Chief Packaging Officer? c.!Chief [insert process here] Officer?

CEO

CTO CIO CFO CMO CSO COO

THE CRO DEBATE: MORE QUESTIONS a.!History with robots: Success? Failures? Big?

Small? b.!Type / size of company: SME? Large

corporation? Division? c.!Manufacturing model: High volume / low mix?

High mix / low volume? d.!Technology level in the plant? e.!Current engineering organization:

Manufacturing? Production? AME? Controls?

f.! Current capital equipment model: Internal? Integrator? Equipment OEM?

INDUSTRY / APPLICATION

IMPLEMENTATION MODELS

Do It Yourself

Value Add Distributor

Lean Integrator

Integrator

•! > 70% rated speed •! > 70% rated payload •! > 70% maximum reach •! Complex integration

•! ERP Intergration •! Multiple cells/scale •! PLC •! Separate MMI

•! Tighter installation schedule •! Complex programming •! < 70% Repeatability spec

$

Application Complexity

•! Multi-disiplianary metal fabricator providing products for automotive and a wide variety of other industries

•! Could not find enough operators for multi-shift operations.

•! Needed to integrate with legacy equipment

•! Had no robotics experience

•! 1st robot purchased by the owner to force change. “I needed to do something!!”

DIY EXAMPLE: ALL AXIS MACHINING

LABOR SHORTAGE ADDRESSED WITH COBOTS •! First automated job

completed 2 ! months early with 60% profit increase

•! ROI for robot in 4 months

•! Spindle up-time increased from 8 to 20 hours per day

•! Accuracy and quality improved

•! Trained all employees through UR Academy

•!!"#$%&'"()$%*(+,"$*-,$%*(+.(/%(..01+

•! 20*3.)$+-,(,/.-.($+45+,"$*-,$%*(+.(/%(..06+1,#.1+.(/%(..06+70%()%7,#8*9(.0+

•! :%-%$.;+'#**0+17,).+

•! <$,''+=+>?+

•! :.,(+;*)"-.($,$%*(+

LEAN INTEGRATOR / VALUE ADDED DISTRIBUTOR

TRADITIONAL INTEGRATOR

•! Discrete engineering disciplines: Mechanical, electrical, programming/software

•! Project management function

•! Large facility/ build floor •! Staff 50-500 •! Full traditional

documentation Assembly drawings, detail drawings, schematics, logic, operating manuals, trouble shooting guides

OBSERVATIONS ON SUCCESS

•! No monolithic “department of automation”

•! Push training down/throughout organization

•! Empower operators to set up, adjust & recover from robot errors

•! Solve small problems quickly with lower investment solutions

•! Move skilled manufacturing resources up the food chain into higher value positions

SO" DO I REALLY NEED A ROBOT CHAMPION?

...Probably

A recent analyst survey found that for 37% of companies surveyed, lack of

a champion and support from top management was a top challenge

during their robotics project.

HUMAN-ROBOT COLLABORATION IS 85% MORE PRODUCTIVE THAN PEOPLE ALONE

Source: MIT research data on Financial Times article “Meet the cobots: humans and robots together on the factory floor” on 5th May 2016

AUTOMATE TO GROW •! Increase productivity

•! Improve quality

•! Boost profit margins

•! Compete more effectively

•! Address labor issues

•! Fulfill more orders

•! Groom internal talent

•! Scale your business!!!

NOW" DO I REALLY NEED A CRO? •! Technical Champion

•! Project Manager

•! People Manager

•! Focus of P/L

•! Eye on the Future

•! The CRO MUST increase your top line AND bottom line

START WITH THE LOW HANGING FRUIT •! Fast ROI – how quickly will you repay yourself on

investment? •! Dirty, Dull or Dangerous •! Jobs with high operator downtime (Machine Tending) •! KISS – Can you integrate with current line? •! Quick deployment – don’t forget the cost of integration •! Repurposable equipment – will your company change

in the future?

TASK FORCE TIPS, VALPARAISO, IN

•! 12 UR5 & UR10 robots in CNC machine tending and deburring

•! Cobots run 21 hours per day unassisted, saving those man hours

•! More than half of staff freed up to work on other, more value-added production tasks

•! Redeployable automation asset •! Self-sufficient support requirements

”A PARDIGM SHIFT IN HOW ROBOTS ARE VIEWED”

MACHINE TENDING, POST-PROCESSING AND KITTING DYNAMIC GROUP, MINNEAPOLIS, MN

•! 1 UR5 robot & 2 UR10 robots in injection molding machine tending, degating & kitting

•!Production output quadrupled •! Freed up 60% of work force for more

complex tasks •!Maintained manufacturing footprint •!Product consistency increased, scrap

weight reduced

IMPACT CREATIVE CREATIVE

THE COBOT DIFFERENCE

•! Large, fixed equipment •! Typically requires safety cage •! High-volume, high-speed production •! Complex integration and

programming •! Difficult to change/redeploy •! High deployment costs

•! Small & flexible •! Similar speed as human •! Fast set-up •! Easy to use •! Safe alongside workers •! Low upfront costs and fast

ROI

COLLABORATIVE ROBOTS:

A DISRUPTIVE NEW TOOL FOR MANUFACTURERS

1. Small & flexible 2. Easy setup 3. Peripheral ecosystem 4. Safe 5. Fast ROI

HOW CAN THE CRO INTEGRATE WITH MY PEOPLE? •! Robots are scary (at first)

•! Robots need to be seen as a tool, not a weapon •! Robots provide opportunity to those who want more •! Partnership on the floor level is essential for success •! Empower the lives of your employees through

technology

TURN YOUR EMPLOYEES INTO ROBOTICS CHAMPIONS

Insert video here

CHAMPIONS

Insert video here

CORNERSTONES OF

UR ACADEMY

Start your free training here:

Empower Customer Success •!Training is Available for All Skill

Backgrounds •!Training is Practical and not

Theoretical •!Training is Easy to Access

CONTACT INFORMATION

READY TO AUTOMATE? QUESTIONS?

Tim DeGrasse Business Development Manager Cell: +1 408 455 7485 Email: tdg@universal-robots.com

Joe Campbell Senior Marketing Manager Cell: +1 734 417 7083 Email: joca@universal-robots.com