what your mom never told you about content creation & content writing
TRANSCRIPT
What your mom never
told you about
Content Creation &
Content Writing&
WhyDecember 2014
WhyApril 2015 to yesterday
How did we do that?
We knew our story – what is yours?
Just say what first comes into your mind. It may not be
“the perfect” key message. It probably won’t be your
only one. It may also need a bit of work. But it’s a
start.
Don’t just create content for content’s sake
Consider planning ahead
Sample Editorial Calendar
Types of Content
Long Articles
Types of Content
Listicles
Types of Content
Advice & User Tips
Types of Content
Interviews
Types of Content
Infographics
Types of Content
Company or Personal Updates
Types of Content
Commentary on current events
Types of Content
Can you think of any other types of content?
Imitation is the sincerest form of flattery
What are some blogs and sites you have seen that you
like?
What did you like about them?
Sharing your content
Social Media
Newsletter
Other channels you can think of?
Tips & Tricks
Images – USE THEM
Consistent Tone
Google Analytics
SEO & Keywords
Call to actions
