what you need to know of social media for government agencies
DESCRIPTION
What You Need to Know of Social Media for Government AgenciesTRANSCRIPT
What You Need What You Need to Know to Know
Of Social Media for Government Agencies
by Research Technology Data Transfers
Government Information technology and Services (GITS)Government Information technology and Services (GITS)1
What’ m I Going to Talk about?g
1. Introduction 4Ps to Social Media.
2 The Few Interesting Facts 2. The Few Interesting Facts about Social Media.
3. Introduction to social network service.
4. 4 Ps in Penetration of Social Media.Social Media.
5. 10 Tips for Safety of Using Social Media in Government Agencies.
Government Information technology and Services (GITS)2
Government Information technology and Services (GITS)
What’ m I Going to Talk about?g
1. Introduction 4Ps to Social Media.
2 The Few Interesting Facts
6. Types of Social Media.
7. The Purpose of the Using of Social Media2. The Few Interesting Facts
about Social Media.
3. Introduction to social
of Social Media.
8. The Process of the Social Media.
network service.
4. 4 Ps in Penetration of Social Media.
9. What is Social Media Engagement Strategy?
Social Media.
5. 10 Tips for Safety of Using Social Media in
10. Various Measures for Social Interactive Evaluation are as Follows.
Government Agencies.11. Example: Interesting
Social Media.
Government Information technology and Services (GITS)3
Government Information technology and Services (GITS)
What’ m I Going to Talk about?g
1 Introduction 4Ps to Social Media1. Introduction 4Ps to Social Media.
2 The Few Interesting Facts about Social Media2. The Few Interesting Facts about Social Media.
3. Introduction to social network service.
4. 4 PS in Penetration of Social Media.
5. 10 Tips for Safety of Using Social Media in Government AgenciesGovernment Agencies.
Government Information technology and Services (GITS)4
Government Information technology and Services (GITS)
4Ps of Marketing Mixed 4Ps of Marketing Mixed 4Ps
Product Sale Promotion
price Personal Selling
PlacePublic Relations
PromotionAdvertising
Direct Marketing
Government Information technology and Services (GITS)
Types of Media • NewspaperTypes of Media Newspaper• Magazine• Mail-order media• DirectoriesPrinted media advertising • Directories
Broadcast media advertising
Other media advertising • Television • Radio • Cinema g Cinema • Internet
• Outdoor media• Transit media • Point of purchase
Government Information technology and Services (GITS)
Overall Advertising Industry in 2010C d t th P i YCompared to the Previous Year
Government Information technology and Services (GITS)
Overall Advertising Industry in 2010C d t th P i YCompared to the Previous Year
บทความจาก มารเก็ตติ้ง แอนด มีเดียแฟลช ของ มายดแชร เอเยนซี่การตลาดและเครือขายสื่อ
Government Information technology and Services (GITS)
What’ m I Going to Talk about?g
1 Introduction 4Ps to Social Media1. Introduction 4Ps to Social Media.
2 The Few Interesting Facts about Social Media2. The Few Interesting Facts about Social Media.
3. Introduction to social network service
4. 4 PS in Penetration of Social Media
5. 10 Tips for Safety of Using Social Media in Government AgenciesGovernment Agencies
Government Information technology and Services (GITS)9
Government Information technology and Services (GITS)
The Few Interesting Facts about Social Media
Ver Ver Instant Very, Very Instant Messages through social
media are produced and spread media are produced and spread instantaneously, virtually without delay. y
Just a few clicks and your message is right there in front of your target audience assuring an equally fast and overwhelming equally fast and overwhelming response.
Government Information technology and Services (GITS)
The Few Interesting Facts about Social Media
Videos Pictures Audio Words And More Videos, Pictures, Audio, Words, And More...
Social Media areincreasingly becoming a favoriteoptions for the world´s businesses.
The world wide web isteeming with social media such asgcommunication, collaboration,multimedia and entertainment
l f ff i hplatforms offering the greatestadvertising solution of our time.
Government Information technology and Services (GITS)
What’ m I Going to Talk about?g
1 Introduction 4Ps to Social Media1. Introduction 4Ps to Social Media.
2 The Few Interesting Facts about Social Media2. The Few Interesting Facts about Social Media.
3. Introduction to social network service.
4. 4 Ps in Penetration of Social Media.
5. 10 Tips for Safety of Using Social Media in Government AgenciesGovernment Agencies.
Government Information technology and Services (GITS)12
Government Information technology and Services (GITS)
The Marketing MixThe Marketing Mix
4PS 4CSProduct Services
Customer Solution
Price Customer Cost
Pl C iPlace Convenience
Promotion Communication
Government Information technology and Services (GITS)
Social Media is Acting as PromotionSocial Media is Acting as Promotion
Social Media is acting as a
role of the Promotion is veryrole of the Promotion is veryimportant to business because SocialMedia is the role of marketing
h l lcommunication channels very powerful
Government Information technology and Services (GITS)
The Difference between Advertising and S i l M di
Advertising is focused on "selling"Social Media
Advertising is focused on selling .
Social Media is to “help people decide to buy”.
Government Information technology and Services (GITS)
What’ m I Going to Talk about?g
1 Introduction 4Ps to Social Media1. Introduction 4Ps to Social Media.
2 The Few Interesting Facts about Social Media2. The Few Interesting Facts about Social Media.
3. Introduction to social network service.
4. 4 Ps in Penetration of Social Media.
5. 10 Tips for Safety of Using Social Media in Government AgenciesGovernment Agencies.
Government Information technology and Services (GITS)16
Government Information technology and Services (GITS)
4 Ps in Penetration of Social Media4 Ps in Penetration of Social Media
Permission
The online community will find a group or customers in The online community will find a group or customers in this way be allowed to open or allow access to before.
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Start with the ListeningStart with the Listening
Participation
means to cause to participate in reviews of d t d ti tproducts or advertisements.
Government Information technology and Services (GITS)Government Information technology and Services (GITS)18
4 Ps in Penetration of Social Media4 Ps in Penetration of Social Media
Profile
profile of the target audience or customers to put them. Should beturned to focus on the lifestyle of the target Know that life style and behaviorturned to focus on the lifestyle of the target. Know that life style and behavior,truly adhering to the data.
Government Information technology and Services (GITS)
4 Ps in Penetration of Social Media4 Ps in Penetration of Social Media
Personalization
as a medium for access to a private person.Because of the needs of specific customer groupsp g paccording to the customer.
Government Information technology and Services (GITS)
4Ps Is Not Completely If forget This ‘P’4Ps Is Not Completely If forget This P
Privacy is because marketers
need to make consumers feel that the information that people in the information that people in social media has come in contact with the brand. Must be to protect and maintain privacy tooprotect and maintain privacy, too.
ที่มา; ดร.เอียน เฟนวิค :DigiMarketing: The Essential Guide to New Media and Digital Marketing
Government Information technology and Services (GITS)ทมา; ดร.เอยน เฟนวค :DigiMarketing: The Essential Guide to New Media and Digital Marketing
SummarySummary
Another idea to consider and ponder carefully the best in
Another idea to consider and ponder carefully the best in terms of the extent appropriate and ethical use of social networks to not infringe the
terms of the extent appropriate and ethical use of social networks to not infringe the networks to not infringe the rights of both themselves and others. This will allow the
networks to not infringe the rights of both themselves and others. This will allow the maximum benefit from the use of social networking.maximum benefit from the use of social networking.
Government Information technology and Services (GITS)
What’ m I Going to Talk about?g
1 Introduction 4Ps to Social Media1. Introduction 4Ps to Social Media.
2 The Few Interesting Facts about Social Media2. The Few Interesting Facts about Social Media.
3. Introduction to social network service.
4. 4 Ps in Penetration of Social Media.
5. 10 Tips for Safety of Using Social Media in Government AgenciesGovernment Agencies.
Government Information technology and Services (GITS)23
Government Information technology and Services (GITS)
10 Tips for Safety of Using Social Media in Government Agencies
1. Always be professional.
2. You are not anonymous.
3. Consider your friends carefully.
4 Ethi l i li ti4. Ethical implications.
5 Be a judicious editor over yourself5. Be a judicious editor over yourself.
Government Information technology and Services (GITS)
10 Tips for Safety of Using Social Media in Government Agencies
6. Check screening behavior using social networks need not be the first.
7. Don’t give legal advice.
8. Don’t talk about your cases.
9. You have no privacy.
10. Use commons sense.
Government Information technology and Services (GITS)
What’ m I Going to Talk about?g
6 Types of Social Media6. Types of Social Media.
7. The Purpose of the Using of Social Media.
8. The Process of the Social Media.
9. What is Social Media Engagement Strategy?
10. Various Measures for Social Interactive Evaluation are as Follows.
11. Example: Interesting Social Media.
Government Information technology and Services (GITS)26
Government Information technology and Services (GITS)
Presented byPresented by
Onion HeadSiriporn Pongvinyoo
Government Information technology and Services (GITS)