what you need to know about the future of wearable technology
DESCRIPTION
Within the next 3 years, wearable technology will become as indispensable as cell phones. Stake out your territory now.TRANSCRIPT
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P I O N E E R I N GW E A R A B L E
T E C H N O LO GY
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WITHIN THE NEXT 3 YEARS
WEARABLE TECHNOLOGY WILL BECOME AS
INDISPENSABLE AS CELL PHONES
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STAKE OUT YOUR TERRITORY NOW
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IN PROJECTED REVENUE BY 2018 *
WEARABLE TECHNOLOGY WILL BRING
19$
BILLION
*JUNIPER RESEARCH
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FUTURE WEARABLE TECH PROMISES UNIMAGINED
POWER THAT WILL ANALYZE OUR BEHAVIOR AND
TRANSFORM THE WAY WE LIVE.
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BUT IS THE PUBLIC READY?
15% of consumers currently use wearable tech50% of consumers are interested in purchasing it70% of consumers are already aware of “wearables.”
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15%CURRENTLY USEWEARABLE TECH.
50%WANT TO BUY IT.
70 %KNOW WHAT IT IS.*
OF TODAY’S CONSUMERS...
*NIELSEN
AND
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SO WHAT DO PEOPLE WANT FROM WEARABLE TECH?
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AND WEARABLE TECH CAN GIVE THEM THE TOOLS THEY NEED
THEY WANT TO BE IN CONTROL OF THEIR HEALTH
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PEOPLE ARE ALREADY USING WHAT’S AVAILABLE TO THEM
ARE TODAY’S MOST POPULAR WEARABLE TECH ITEMS
WATCHES AND SPORTS BANDS
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WHAT PEOPLE REALLY WANT ARE OPTIONS FOR. . .
THEIR HANDS THEIR ARMS THEIR LEGS
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WEARABLE TECH CAN PROVIDE ACCESS TO INNUMERABLE METRICS AND THEIR TAKEAWAYS
ZZZ
DISTANCE STEPSPERSPIRATION HEART RATE SLEEP HABITS
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AND IT DOESN’T HAVE TO STOP THERE...
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IT’S NOT ENOUGH TO HAND THEM THE TOOLS.
GIVING THEM THE OPTION TO CUSTOMIZE IS THE KEY TO WEARABLE TECH SUCCESS.
PEOPLE LOVE TO
MIX&MATCH
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WEARABLE TECH CAN HELP PEOPLE IMPROVE THROUGH SNAPSHOTS AND HEALTH NARRATIVES
OF ADULTS TRACK THEIR DIET,WEIGHT, OR EXERCISE HABITS.*
OF FITNESS BAND BUYERS SAY THE
ABILITY TO SELF-MONITOR THEIR
WORKOUTS WAS A MAJOR FACTOR
IN THEIR PURCHASE.**
60%
*PEW RESEARCH | **NIELSEN
57%
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BUT PEOPLE WANT MORE THAN JUST NUMBERS AND STATS
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TELL PEOPLE HOW TO USE THE METRICS THEY’RE GETTING
SYNC WITH THEIR LIVES TELL A STORY
HAND THEM DATA ON ALL OF THEIR DEVICES.
SHOW THEM HOW TO USE THEIR DATA.
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WHY NOT HATS, SHOES, SOCKS. . .?
EXPAND THE RANGE OF DEVICES
WISH PRODUCTS WERE MORE STYLISH AND CAME IN FORMS OTHER THAN WATCHES OR WRISTBANDS.*
OF WEARABLE TECH USERS
62%
*NIELSEN
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53%OF CONSUMERS WANT TECH
THAT LOOKS LIKE JEWELRY
MAKE THE PRODUCT INCONSPICUOUS
*
*NIELSEN
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PEOPLE WILL INVEST
IN DURABILITY
OF SMART WATCH OWNERS
VALUE DURABILITYOF FITNESS BAND OWNERS
VALUE DURABILITY* *
*NIELSEN
82 % 73 %
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IF YOU WANT WEARABLE TECH SUCCESS. . .
FROM APPEARANCE TO FUNCTION
MAKE IT FULLYCUSTOMIZABLE
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BUT WHO’S REALLY INTERESTED IN BUYING THIS NEW WEARABLE TECH?
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49% OF FITNESS BAND OWNERS
ARE AGE 18-34*
*NIELSEN
START BY TARGETING
MILLENNIALS
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MILLENNIALS ARE ALREADY THE LEADERS OF THE DIGITAL
WORLD, AND THEY PUT THE MOST TRUST IN TECHNOLOGY.
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THEY’RE ALSO MORE ATTACHED TO TECHNOLOGY THAN ANYONE ELSE
OF MILLENNIALS OWN A SMART PHONE*
OF MILLENNIALSOWN A LAPTOP*
76%
*NIELSEN
73%
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90 %CHECK THEIR PHONE AS A PART OF THEIR MORNING ROUTINE.
LOSE COUNT OF HOW
MANY TIMES THEY CHECK
THEIR PHONE PER DAY.
OF MILLENNIAL SMARTPHONE OWNERS. . .
AND 25 %
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CAPTURING THE MILLENNIAL MEANS
YOUR WEARABLE TECH SYNCS WITH
ALL DEVICES, FROM SMARTPHONES,
TO TABLETS, TO COMPUTERS.
IT HAS TO INTEGRATE SEAMLESSLY INTO THEIR LIVES.
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66% OF THEM HAVE AN AVERAGE OF $27,000 IN STUDENT LOANS
HOWEVER, MILLENNIALS ARE SOME OF THE MOST FINANCIALLY
STRESSED AMONG US
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1#COST IS THE CONCERN
WHEN IT COMES TO WEARABLE TECHNOLOGY
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Wearable tech needs to prove that it is truly
as crucial to modern life as the smartphone.
The best wearable technology will mix analysis,
suggestion, & motivation to provide customers with an
empowering experience that will improve their health.
THE CHALLENGE
THE SOLUTION
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THANK YOU.
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