What works do marketing channels perform ?

Created by NILESH RANA of IIT BHU under the guidance of Prof. SAMEER MATHUR, IIM LUCKNOW

www.iiminternship.com

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Channel Functions and

Flows

A marketing channel performs the work of moving goods from

producers to consumers.

SuppliersManufactur

er

Banks

Dealers

Dealers

Dealers

Dealers

Suppliers

Suppliers

SuppliersTransporters,Wareho

uses

Transporters,Wareho

uses

Manufacturer

Manufacturer

Manufacturer

Customers

Customers

Customers

CustomersTransporter

s

Banks Banks

Advertising agency

Advertising agency

1. Physical Flow

2. Title Flow

3. Payment Flow

4. Promotion Flow

Channel Levels

Jobber

Consumer

RetailerRetailer

Wholesaler

Retailer

Wholesaler

Consumer Consumer Consumer

Consumer Marketing Levels

Manufacturer Manufacturer ManufacturerManufacturer

0-level 1-level 2-level 3-level

Service Sector Channels

For example, Politicians use a mix of channels-mass media, rallies, direct mail, billboards, faxes, e-mail,

blogs, blogs, podcasts,websites and social networking sites.