what we do · marketing materials - (flyers, posters, promotional ads etc. - custom quote) video...

WHAT WE DO

We at Expresslancer have all the digital solutions you and your brand might need, all in one place. Let us attend to how your brand shows itself to the world.

Brand Development Content Development

Digital Marketing Event Coordination

Project Management Search Engine Optimization

Virtual Assistant Website Design & Development

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BRAND DEVELOPMENT

SERVICE CATEGORIES

BRAND STRATEGY BRAND DESIGN INTERACTIVE BRANDING BRAND AMBASSADOR

Brand Positioning Logo and Corporate Identity Websites Customer Relation Management

Market Research Brand Guidelines Social Media Community Outreach

Naming & Tagline Custom Typography Content & Online PR Marketing Communications

Brand Architecture Packaging Mobile Applications Reviews

Copywriting Campaigns Digital Marketing Spokesperson & First-Point-Of-Contact

PRICING STRUCTURE

BRAND AMBASSADOR $50/hr | Custom Flat Rate All duties for Brand Ambassador will be an hourly basis or custom monthly flat rate

BRAND STRATEGY (ALL INCLUDED) $100/hr | $1500 Flat Rate

● Brand Architecture ● Branded Content ● Concept ● Market Analysis ● Market Research ● Message ● Positioning ● Promise

BRAND IDENTITY KIT ● Brand Guide Presentation

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(ALL INCLUDED) $100/hr $1000 Flat Rate - without naming and for 1-page brand presentation $1200 Flat Rate - without naming and up to 10-pages brand presentation $1500 Flat Rate - with naming and up to 10-pages brand presentation

● Color Palette ● Logo ● Naming (Optional) ● Personality ● Tagline ● Tone ● Typeface

CORPORATE IDENTITY (ALL INCLUDED - Customizable) $100/hr $3000 Flat Rate - without naming & 1-page brand guide $3200 - without naming & up to 10-page brand guide $3500 Flat Rate - w/ naming & up to 10 pages brand guide

● Brand Identity Kit (All Included) ● Social Media design (SM profile and cover images for all accounts) ● Stationery design (Business cards, letterhead & envelopes) ● Swag (Up to 3 designs)

BRANDING SERVICES (A LA CARTE)

● Brand Guide Presentation - $150 Brand Guide (1 page) $300 (up to 5 pages) $500 (5 - 10 pages)

● Business Cards - $150 ● Business Plans - $3000 - $5000 ● Color Palette - $100 ● Letterhead & Envelope - $200 ● Logo - $100 (Simple) $250 (Custom Illustration) $400 (3D/UX) ● Naming - $500 (5 brand name options) ● Swag - (See graphic design category for prices) ● Tagline - $200 (Set of 4) ● Typeface - $150

PACKAGE DEALS

Brand Strategy + Brand & Corporate Identity (One-time fee SAVE $500)

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$4000 without naming & 1-page brand guide

$4200 without naming & up to 10-pages brand guide

$4500 with naming and up to 10-pages brand guide

Monthly Rates for Brand Ambassador

$850 - 20 hours (4 hours a week)








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CONTENT DEVELOPMENT SERVICE CATEGORIES & PRICING STRUCTURE

CONTENT WRITING GRAPHIC DESIGN VIDEO CONTENT

Articles Website - $.20 per word Magazine - $600 - $2000 per article varies by word count and research hours Newspaper - $75 to $1,000 per article

Book & Magazine Covers - $300 to $1000 Animation Services - $500 per 60 minute

Blogs - $.20 per word Brand & corporate identity - (See brand development category for prices)

Event Coverage - $100/hr

Copywriting - $100/hr Custom Illustrations - (Custom Price) Explainer Videos - $500 for 1 minutes video (Custom Quote)

E-books - $50 per page Infographics -$50 to $200 Video Blogs - $300

Email & Newsletters - $200 to $1,000 Marketing Materials - (Flyers, posters, promotional ads etc. - Custom Quote)

Video editing - $75/hr

Pitches - $300 Multimedia Presentations $300 - $1000 (Custom Quote)

Whiteboard Video Production - $750

Press Releases - $200 to $500 Product Packaging - $150 - $500 Voiceover/Voice Talent - $150 per 30 seconds

Proposals/Bids - $75/hr Social Media Channels - Graphic posts $50 per design

Resumes & Cover letters - $200 to $500

Social Media Posts - $100/hr

Script Writing - $1,000 to $20,000+ (Prices vary)

Technical Writing - $100/hr

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PACKAGE DEALS

Monthly Blog Writing Rates

$350 - 5 (400 - 750 words)

$700 - 10 (400 - 750 words)

$1400 - 20 (400 - 750 words)

$1750 - 25 (400 - 750 words)

$2100 - 30 (400 - 750 words)

$2800 - 40 (400 - 750 words)

$3500 - 50 (400 - 750 words)

Custom Quote - 50+ (400- 750 words)

SM Graphic Templates (One-Time Fee)

$300 - 4 different template styles with 2 different brand color variations for 1 social media accounts

(total of 8 template graphics)





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$2000 4 different template styles with 2 different brand color variations for 5 social media accounts


Monthly SM Post Content (Content only - No custom graphics - No actual scheduling of the posts)

$100 - 10 posts

$200 - 20 posts

$250 - 25 posts

$300 - 30 posts

$400 - 40 posts

$500 - 50 posts

$750 - 75 posts

$1000 - 100 posts

Monthly SM Post Content + Custom Graphics (Content Creation - No actual scheduling of the posts)

$200 - 5 posts

$400 - 10 posts

$900 - 25 posts

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$1800 - 50 posts

$2400 - 75 posts

$3600 - 100 posts

Monthly Infographics

$375 - 5 infographics


$1,125 - 15 infographics




Explainer Video

$800 - 60 to 90-second animated video (using Powtoons)

$1000 - 60 to 90 second stop motion video

$3000 - 3-minute stop-motion or animated video

$5000 - 5-minute stop-motion or animated video

$10,000 - 10-minute stop-motion or animated video

Service Includes:

Script, Storyboard, Voiceover, Creation, Editing, Completion

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DIGITAL MARKETING SERVICE CATEGORIES & PRICING STRUCTURE

ADVERTISING CAMPAIGNS $350/wk or $750/mo per ad campaign (start-to-finish) Service Includes: Ad creative (*video or image) Content Social media pixel setup Target Market/Audience Segmentation Reports A/B Split Testing

● Affiliate Marketing ● Email Campaigns ● Facebook Ads ● Google Ads ● Instagram Ads ● Linkedin Ads ● Pinterest Ads ● Twitter Ads ● Youtube Ads

EMAIL MARKETING $75/hr | Custom quote | package deals

● Custom Email Content & Templates ● Email List Maintenance ● Email Marketing Reporting ● Email Marketing Strategy ● Email Newsletters ● Lead Magnets ● Website Call-to-Actions

MARKETING CONSULTING $125/hr

● Guided Implementation ● Marketing Audit ● Marketing Planning ● Marketing Strategy & Development ● Training & Sales Enablement

SALES FUNNELS $1500/mo Service includes: Up to 20 Funnel Tasks Strategy

● Design ● Landing Pages ● Lead Generation ● Sales Strategy

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Implementation Tracking Design Support Ad Management A/B Testing Full Copywriting

SEARCH ENGINE OPTIMIZATION & SEARCH ENGINE MARKETING Service Includes: See SEO services for prices

● Project Research ● Inbound Marketing ● Content Marketing ● SM Optimization ● Visual Content Promotion ● Video Channel Set up & Promotion ● Local SEO ● Global SEO ● Business Profile ● Website Audit

SOCIAL MEDIA $75/hr to $100/hr

● Community Management ● Page/Profile Setup ● Influencer Engagement ● Social Media Advertising ● Social Consultancy ● Social Media Management ● Social Monitoring ● Social Media Strategy ● Social Tone & Nature ● Software Recommendations

PACKAGE DEALS

Ad Campaigns

1 Campaign - $350/wk or $750/mo per ad campaign

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2 Campaigns - $650/wk or $1400/mo per ad campaign




1st Monthly Email Marketing Package - ( $600 One time fee - Strategy, design & layout, setup fees)

$750 - 1 Email Campaign

$1500 - 2 Email Campaigns




Custom Price - 5+ Email Campaigns

Services Include:

Initial Consultation

Email Marketing Software Set-up

Discovery & Strategy

Template Design & Layout

Email Creation

Blasting & Tracking

A/B Testing

2nd (and after) Monthly Email Marketing Package


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Services Include:

Newsletters/Email Creation - up tp 5 emails a month per campaign

Blasting & Tracking

A/B Testing

Audits

List Maintenance

Marketing Strategy

Starting at $3500

Services Include:

Competitor analysis (2-5 competitors) (5 hours)

Market research (5 hours)

Keyword research (top 100) (5 hours)

Target market profile (5 hours)

Marketing budget (3 hours)

Marketing plan (7 hours)

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Custom Reporting Templates (blog editorial, social media content calendar, social media content editorial, social media audit, social media listening, social campaign, influencer marketing) (1 hour)

Social Media Management

$750 - Manage 1 SM account, 3-5x posts a week: Total 3-5 posts a week

$900 - Manage 2 SM account, 3-5x post a week: Total 6-10 posts a week

$1200 - Manage 3 SM, 3-7 posts a week on each platform: Total 9-21 posts a week

$1500 - Manage 4-5 SM accounts, 3-7 posts a week on each platform: Total 9-35 posts a week

Service Includes:

Weekly content creation & planning

Scheduling posts

1-2 (350 - 500 words) blog posts a week

Monitoring & measurement

Social Listening

Social Auditing

Community Management (1 hour of engagement each day)

Monthly SM Post Content + Graphics (Content Creation - No actual scheduling of the posts)

$200 - 5 posts

$400 - 10 posts

$900 - 25 posts

$1800 - 50 posts

$2400 - 75 posts

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EVENT COORDINATION $50/hr

EVENT COORDINATION Event Planning

Event Promotion/Marketing

Logistics

Request for Proposals

Service Bid and Contract Management

PROJECT MANAGEMENT $50 - $75/hr

PROJECT MANAGEMENT

Business Process Management

Product Development

Project Planning & Oversight

Strategy Execution

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SEARCH ENGINE OPTIMIZATION $50 - $75/hr

SEO Competitive Analysis

Content Creation

Google My Business

Link Building

Paid Advertising

Reputation Management

Schema Markup

Signage

PACKAGE DEALS

$1000 - SEO Set-up fee Optimization (One-time fee)

Services Include:

Keyword Research & Selection

Baseline SEO Ranking Report

On Page Optimization

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Titles / Tags Optimization

Description Meta Tag Optimization

Keywords Meta Tag Optimization

Image ALT Tags Optimization

Heading Tag Optimization

Sitemap Generation

XML Sitemap Generation & Submission

Google Submission & Verification

Yahoo Submission & Verification

Bing Submission & Verification

Google Directory DMOZ Submission

Broken/Dead Link Checking

Webmaster Tool Management

Alexa Account Creation

SEMrush or other SEO Software Account Creation

Starter: 850/mo

Services Include:

5 targeted keywords

Marketing Asset

Content research, planning, and creation

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1x blogs a week

Content Curation

Local SEO

Social media optimization

Video promotion (Videos will be set up by the client)

Backlinking

Value: $1000/mo

Services Include:

10 targeted keywords

All included with starter - 2x blogs per week

Guest blogging

Press release submissions

Infographic promotion

Reputation management

Website checkup

Booster: $1250/mo

Services Include:

15 targeted keywords

All included with starter + value - 3x blogs a week

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VIRTUAL ASSISTANT $30 - 45/hr

VIRTUAL ASSISTANT Administrative/ Executive Assistant

Bookkeeping

Customer Service

Email Management

Legal

Recruitment

Research

Scheduling & Planning

PACKAGE DEALS

Monthly V.A.Services

$1000 - 25 hours

$1750 - 40 hours

$2500 - 60 hours

$3500 - 80 hours

$4250 - 100 hours

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WEBSITE DESIGN & DEVELOPMENT $75/hr (Custom Quotes - ONLY)

WEB DESIGN & DEVELOPER Wordpress Development

Responsive Web Design

E-commerce

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MIXED SERVICE PACKAGES

Full Package #1: Just Get Started - $12k startup fee and $3.5k after that for 6 months (6 mo contract only)

● BRAND STRATEGY + BRAND & CORPORATE IDENTITY

Naming/ up to 10 page brand guide

● BUSINESS PLAN

Business description/overview, Mission/Vision Statement, Business Model, Revenue Goals, Sources of Income, Pitch Deck

● WEBSITE

Website design & development up to 20 pages - front end development only

● MARKETING STRATEGY

Competitive Analysis, Keyword Research, Target Market Profiling, Marketing Budget, Marketing Plan, Social Media Strategy, Content Development

● SOCIAL MEDIA

Social Media Cover Photos, Customize Social Media Audit Templates, Content Editorial, Content Calendar, Social Listening, 3 style types of branded SM graphic templates (will fit all the dimensions for each platform), SM management for 3 accounts

● MARKETING

Email Marketing - newsletter/campaign 1x a week, ad campaigns run 1 ad per month and $300 for an additional ad, marketing automation, reports

● SEO

Set-up and monthly value package

● VIDEO CONTENT

1 60 second business video

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Marketing Package #2: Help me, Market

● $5500 (one-time-fee ) includes Marketing strategy, 60 second video, SM graphics, SM cover photos, SM templates, SEO set-up, marketing automation, email marketing set up

○ $3500/mo for SEO, SMM, Ad Campaigns & One Email Campaign (includes 12 -15 500 word blogs a month)

○ MARKETING STRATEGY

Competitive Analysis, Keyword Research, Target Market Profiling, Marketing Budget, Marketing Plan, Social Media Strategy, Content Development

○ SOCIAL MEDIA

Social Media Cover Photos, Customize Social Media Audit Templates, Content Editorial, Content Calendar, Social Listening, 3 style types of branded SM graphic templates (will fit all the dimensions for each platform), SM management for 3 accounts

○ MARKETING

Email Marketing - newsletter/campaign 1x a week, ad campaigns run 1 ad per month and $400 - 750 for an additional ad, marketing automation, reports

● SEO

Set-up and monthly value package

● VIDEO CONTENT

One 60 second business video

Branding Package #3 Looking to Rebrand $5500 (One time fee)

● BRAND STRATEGY + BRAND & CORPORATE IDENTITY

w/o Naming/ up to 10 page brand guide

● WEBSITE DESIGN

Website design & development up to 20 pages - front end development only

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● SOCIAL MEDIA

4 style template graphics (2 color variations)= 8 custom graphic templates

Branding + Marketing Package #4 ($10k one time fee & 3500/mo)

Everything included in the branding & marketing package (Same as Full package but no business plan)

Content Development Package #5: Give Me Content $2000/mo ● BLOG

8 (500 words w/keywords) blogs a month

● EMAIL MARKETING

1 email campaign (creation & running)

● SM CONTENT CREATION

30 regular posts & 10 graphic posts or 4 different template styles with 2 different brand color variations for 3 social media accounts (total of 24 template graphics)

● INFOGRAPHICS

5 infographics a month

Social Media Package #6 - $2500/mo ● SOCIAL MEDIA MANAGEMENT

Manage 3 SM, 3-7 posts a week on each platform: Total 9-21 posts a week - 2 blogs a week

● SOCIAL MEDIA ADS

One Ad campaign

● EMAIL MARKETING

One Email Marketing Campaign

what we do · marketing materials - (flyers, posters, promotional ads etc. - custom quote) video...

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