WORKSHOPS

422

Not a workshop on ethnography (it's about using whiteboards)

PHILLIP JOE Microsoft

When you are trying to inveigle user-centred thinking into the hard-nosed world of business, and you only have a one-hour meeting to gather up the egos, yet you still want to show you care about people, what can you do? This session is not about ethnography (although Phillip does claim to know how the word is used), but a low-brow, practical session about white boarding. Or, "how to appear like you know what you’re doing in a big stakeholder meeting, especially if you have not met anyone before, and are not sure what will come from the meeting, but want to make it worthwhile all the same." This session will add a basic method to your client working toolkit that can be used to run sessions over an hour, or a day. What we buy when we buy design research

ANDREW HARDER Workshop Experience Strategy HANNAH SCURFIELD Intel

This workshop explores how to deliver value with design research. Aimed at both client and agency researchers, we ask: How should clients buy Design Research? How do we balance methodologies, management needs, design processes and agency capabilities? How do we turn business objectives into a well-scoped research project that delivers the right things to the right people? This workshop unpacks the challenges, approaches and competencies of managing design research in an organisational context.