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[ what was that? ]Evan Jacobs, Blair Fleming 2009

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EchoBoomers Peoplebornroughlybetween1975-1990 TendtoconRnuebuyingtrendsofparents MaterialisRcandEntertainment-Loving Technology-Adept

TVLovers&MusicEnthusiasts SpecificallypopularTV

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PerformedthroughZoomerang.com hXp://www.zoomerang.com/Survey/survey.zgi?

p=WEB2293JSDF6EP&store=1

DatacollecRoninprocess Preliminaryresultsshowaninterestinthesiteconcept(73%)

AXempRngtocaptureafull100responsesforthepaperanalysis

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MigraRonofContentfromTVtoWeb WebsitessuchasHulu,Surhechannel

WidespreadAvailabilityofInformaRon DigitalMusicFormatsnowthestandard

(MP3,AAC(Apple)vs.CDs/adio)

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TVfanaRc.com unssmallblog-typesub-siteswithpopularshowsandcast,music,videosetc.

Heardontv.com UsersubmiXedinfo,clunkyinterface

Tvshowmusic.com

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Magazinecosts(cost,circulaRon,CPM) NewYorker,1Rme,1pg,4color=$114,760.00

CirculaRon=1,043,931,CPM$109.93

NewYorker,96Rmes,1inch,4colors=$3,481.00CirculaRon=1,043,931,CPM$3.33

Ellemagazine,1Rme,1/3page,color=$63,000CirculaRon=1,000,000,CPM$63

Entertainmentmagazine,1Rme,page,color=$90,000CirculaRon=1,800,000,CPM$5

TVguideMagazine,1Rme,page,color=$110,000CirculaRon=3,700,000,CPM$29.7

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Sample1ad

Zoomerangcosts(cost,circulaRon,CPM)

1yearunlimitedservice$199.00

Pop-upadcosts(cost,circulaRon,CPM) $375,100,000,000CPM3.75

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HumorousYoutubeVideos ProducRoncostscouldbeminimalsinceYoutubevideosdontneedsnazzyspecialeffects

BuzzAgency Presselease

PNewswire.com,$680+ PWeb,~$300

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PrimarilythroughroyalResonmusicpurchases

AdverRsingfromTVNetworksforshows Tuneinto[show]next[Rme]!(Bannerad) EmbeddedtrailersfromTVnetworksforshows

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