what value could an event manager possibly add to a business?
TRANSCRIPT
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Genius
Magic
Results
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Event Managers don’t need to understand people.
They are just really good at logis8cs.
That’s u)er crap!
Here’s why …
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In the past … a good event manager was someone who was
really efficient, knew all the venues around town, around the country and even around the world and could find a supplier for just about anything from
their liEle black book.
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An event manager was the most organised person around.
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Well, that’s just not good enough anymore. Today, being a good organiser is
just a 8cket to the game!
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Your event manager must interpret the strategic objec0ves of your event and then collaborate with you (the client) to
deliver the required event results
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Before we design any event, we need to understand what the audience needs to
know, feel and do in the days, weeks and months a:er the event.
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And the key to achieving this is collabora0on. ANer all, no one knows more about your
business, culture, language and people than …. you, the client.
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What a skilled event manager brings to the table, are • our skills as crea8ve communicators
• our ability to engage an audience at both an intellectual and an emo0onal level.
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And the best results come from robust discussion. Challenging ‘tradi8onal thinking’.
Not necessarily running with the first idea that pops up.
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When viewed in this way, an event is really a campaign that starts way before the conference, product launch, internal presenta8on, gala
awards dinner, or Christmas party, and certainly doesn’t end once the audience
has leN the venue … in fact that is only the beginning.
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Genius: The ability to think clearly, concisely and crea8vely across the mul8ple levels that make up an event is the cornerstone of its success
Magic: Touching the right emo8ons to get the right results is what drives results
Results: We understand that your event is part of a much bigger picture. It’s about growing your business
Next Day Next Week Next Month Next Year Your event
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Always choose an event manager who thinks about the results
before they think about the venue.
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Rob Frank is the Crea8ve Director of Verve Crea8ve Events,
one of the most awarded event companies in Australia.
Genius Magic Results