“Hello”What to Say After

at SXSW

GABRIELLEZigi

Digital Marketing Director & PartnerFIREBRAND GROUP

DAVIDFischerPresident

CHARTWELL SEVENTEEN ADVISORY GROUP, INC.AN AUTHORIZED LICENSEE OF SANDLER TRAINING

SXSW 2016 WORKSHOP

You walk into a room

for a networking event-

say SXSW for example.

Immediately, one

question comes to mind:

What’s next?

Three years ago, despite my hatred of selling things, I started my digital marketing firm. I jumped right in and tried my hand at old school door-to-door sales.

Through observing people in business development or sales roles,

I noticed that they loved chatting and loved making friends.

However, they were focused on making the clients like them,

not the “technical” stuff.

There has to be a way for the people in sales positions

to set companies up for stronger success.

There also has to be a way for those of us who aren’t

doing sales to be stronger advocates for what we do.

In August 2015 my company merged with Firebrand Group. Shortly

thereafter we were introduced to David Fischer and Mark Duval.

Together, we developed

a unique way to

approach clients and

networking. No matter

what your role is, from

entrepreneur to a

manager to a developer,

your purpose is to add value.

To control the conversation, you must

get behind the Pendulum and choose the

direction in which it swings. Do not act too

eager. Remember, you are the expert.

By the end of this workshop, you will have the

confidence to go into any event here at SXSW and

know what to say, and you will learn how to

translate that confidence into client-facing interactions.

This methodology will help you to build your relationship with prospective clients and investors, and it will help you internally as well. Let’s call this the “what to say after hello” method.

1E S TA B L I S HC O N T R O L

2D E F I N E

R O I

3N E T W O R K I N G

P I T C H

PART 1 | E S TA B L I S H C O N T R O L

We will discuss how you can take control of the conversation and set an environment of trust, comfort and equal business stature by using pattern interrupts and up-front agreementsWe will then break into teams of four to test this in a real world scenario.

PART 2 | M A K E A C O N T R A C T W O R K F O R Y O U : D E F I N E R O I

We will discuss how to get to the root of the deliverables to determine the true KPI (and therefore ROI).We will use the analogy of doctors diagnosing a patient. As a patient, the client communicates symptoms and the ROI they believe they should see.

PART 3 | N E T W O R K I N G P I T C H

In this final segment of the presentation, we will tie it all together.You now have a new system for working with clients and also for brainstorming with teammates and yourself. But this all has to start with an intro to what you do. To even get to Part 1 & Part 2, you need to have that solid, confident pitch explaining what you do and why you are memorable. Together, we will create your 30-second pitch, which you can then immediately share here. If you make just one good lead at SXSW, this conference was worth it.

Let’s get you that lead!

In summary, if you’re not leading the direction of your client-

facing conversations then you’re leaving success up to chance.

If you give people a reason to listen to you in the first place, they

will want to continue to do so. But you need to take that first

step and open yourself up to the learning process. Stop missing

out. This workshop will teach you what you need to know.

No interaction you have will ever be the same again.

© 2015 Firebrand Group

&

Chartwell Seventeen Advisory Group, Inc.AN AUTHORIZED LICENSEE OF SANDLER TRAINING