what the tweet?!? using twitter to accelerate your business

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1 @polepositionm kg Kathy Gray @kagray

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Does Twitter make you cross-eyed or confuse you? It can be difficult for businesses to cut through the clutter to find the relevant and beneficial conversations on this hectic social network. Learn how your business can take advantage of its marketing power and walk away with a better understanding of how the platform works. You will learn: -How to set realistic goals and strategy that benefit your business -How to cut through the clutter and find your customers on Twitter -What to share and how to share it -How to measure results

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Page 1: What the Tweet?!? Using Twitter to Accelerate Your Business

1

@polepositionmkgKathy Gray@kagray

Page 2: What the Tweet?!? Using Twitter to Accelerate Your Business

2

Kathy Gray @polepositionmkg@kagray

UNDERSTANDING TWITTER

Page 3: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Twitter is like a cocktail partyUNDERSTANDING TWITTER

Page 4: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Twitter is all about building relationships

UNDERSTANDING TWITTER

Page 5: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Start with a personal accountUNDERSTANDING TWITTER

Page 6: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

When in Rome… Learn the language

UNDERSTANDING TWITTER

Twitter Lingo

RT

MT

@Reply

DM

#hashtag

via

Page 7: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Tips for creating your business account

UNDERSTANDING TWITTER

• Your business name• Avoid hyphens, special characters

Username15 Characters

• What you do, a benefit or competitive advantage.

Bio 160 Characters

• Should be your logoProfile Picture81 x 81px

• Unique, simple, clean• ColourLovers, PicMonkey

Background1600 x 1200px

• Keep it simple, clean and vivid Header520 x 260px

Page 8: What the Tweet?!? Using Twitter to Accelerate Your Business

8

Kathy Gray @polepositionmkg@kagray

STRATEGICALLY ENGAGE

Page 9: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Your strategy should answer these questions…

STRATEGICALLY ENGAGE

What are your goals & objectives?How will you measure success?Who do you want to build a relationship with? How will you build the relationship?

Page 10: What the Tweet?!? Using Twitter to Accelerate Your Business

10

Kathy Gray @polepositionmkg@kagray

WHAT ARE YOUR GOALS & OBJECTIVES?

Page 11: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Social media without goals is like working blindfolded

WHAT ARE YOUR GOALS & OBJECTIVES?

Awareness/Branding

Reputation Management

Customer Service

Customer Retention

Thought Leadership

Increase Traffic

Sales/Leads

Page 12: What the Tweet?!? Using Twitter to Accelerate Your Business

12

Kathy Gray @polepositionmkg@kagray

HOW WILL YOU MEASURE SUCCESS?

Page 13: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Tie goals to metrics to measure success

HOW WILL YOU MEASURE SUCCESS?

• Mentions• Retweets• @Replies• Qualified Follows• Posting/Engagement

Consistency

Twitter

• Traffic• Leads• Sales• Coupon Redemption• Contest Entries

Website

Page 14: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Tools used to track metricsHOW WILL YOU MEASURE SUCCESS?

• Mentions• Retweets• @Replies• Qualified Follows• Posting/Engagement

Consistency

Twitter

• Traffic• Leads• Sales• Coupon Redemption• Contest Entries

Website

HootsuiteBuffer

TrueSocialMetricsTwitter Lists

Google AnalyticseCommerce

In-store

Page 15: What the Tweet?!? Using Twitter to Accelerate Your Business

15

Kathy Gray @polepositionmkg@kagray

WHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?

Page 16: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Know thy audienceWHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?

Demographics: Gender, age, location

Job Title/Company

Interests

Goals/Challenges

What words/phrases do they use?

How do they describe themselves?

Page 17: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Segment your audience with Twitter lists

WHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?

Current Customers Sales Leads

Competition Bloggers

Thought Leaders Employees

Geography Industries

Page 18: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Create a Twitter listWHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?

Page 19: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Create a Twitter listWHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?

Page 20: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Find your audience with Twitter search

WHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?

https://twitter.com/search-advanced

Demographics: Gender, age, location

Job Title/Company

Interests

Goals/Challenges

What words/phrases do they use?

How do they describe themselves?

Page 21: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Use keywords to find your audience

WHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?

https://twitter.com/search-advanced

Page 22: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Add your audience to Twitter listsWHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?

Page 23: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Look at your competition/industry leaders

WHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?

Page 24: What the Tweet?!? Using Twitter to Accelerate Your Business

24

Kathy Gray @polepositionmkg@kagray

HOW WILL YOU BUILD THE RELATIONSHIP?

Page 25: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Follow the rule of thirdsHOW WILL YOU BUILD THE RELATIONSHIP?

1/3 Your ContentBlog Posts

Photos

Videos

Infographics

1/3 Content Curation

Sharing content from an external

source

1/3 Engagement

Engage directly in

conversations, ask and answer

questions

Page 26: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Share great content that is RITEHOW WILL YOU BUILD THE RELATIONSHIP?

Relevant

Interesting

Timely

Educational

Page 27: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Determine your voice: quirky & snarky?

HOW WILL YOU BUILD THE RELATIONSHIP?

Page 28: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Determine your voice: educational?

HOW WILL YOU BUILD THE RELATIONSHIP?

Page 29: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Find great content to shareHOW WILL YOU BUILD THE RELATIONSHIP?

Twitter Lists Hashtags Keywords

Follow Blogs Newsletters Pinterest

Google+ Delicious AllTop

Page 30: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Use Hootsuite to monitor Twitter lists

HOW WILL YOU BUILD THE RELATIONSHIP?

Page 31: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Use Hootsuite to monitor keyword searches

HOW WILL YOU BUILD THE RELATIONSHIP?

Page 32: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Retweet great content & your audience

Great brand mentions… Relevant content…

HOW WILL YOU BUILD THE RELATIONSHIP?

Page 33: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Join Twitter ChatsHOW WILL YOU BUILD THE RELATIONSHIP?

Page 34: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

#Hashtags... use sparinglyHOW WILL YOU BUILD THE RELATIONSHIP?

#if #you #hashtag

#every #word#you #will

#annoy & #lose #followers

Page 35: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

When should you shareHOW WILL YOU BUILD THE RELATIONSHIP?

Page 36: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Schedule content with cautionHOW WILL YOU BUILD THE RELATIONSHIP?

Page 37: What the Tweet?!? Using Twitter to Accelerate Your Business

WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS

@PolePositionMkg @kagray

Content scheduling toolsHOW WILL YOU BUILD THE RELATIONSHIP?

VS.

Page 38: What the Tweet?!? Using Twitter to Accelerate Your Business

Thank You!Kathy Gray @polepositionmkg

@kagray