what the major ways of entering a foreign market
TRANSCRIPT
What are the major ways of entering a foreign market ?
Indirect ExportingWhen company works through independent Intermediaries
Direct Exporting When company handles its own exports
Licensing
Joint Venture or Strategic Alliance
Direct Investment
•Gets cheap labour & raw materials ,secures cost economies •Creates jobs ,strengthens Image
Thank you
Created by Tanushree Shukla ,MNNIT-Allahabad during an internship by Prof. Sameer Mathur, IIM Lucknow.www.IIMInternship.com
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