#GHPARIS

WHAT THE F*** IS GROWTH HACKING?

CÔME COURTEAULTGROWTH HACKER AT THEFAMILY

@C2PRODS

THE ELEPHANT IN THE ROOM

Growth Hacking ≠ acquisitionGrowth Hacking ≠ free

GROWTH HACKING ISN’T WHERE YOU START Before growth, do things manually. Do your users love you? Do they share?Talk to them, learn from them and make

sure you got an addictive product.

GROWTH IS AN INVESTMENT

Validate your product / market fit first! Then (and only then) invest in growth.

You can either invest time or money. Do the right thing at the right time ;-)

START WITH SPENDING SOME TIME

Be a killer at retention. Build viral loops and referral mechanisms.

And don’t forget: everything starts with activation. Onboarding is key!

AND THEN WORK YOUR MAGIC (AND PAY)

“Free” acquisition: SEO, BizDev, smart hacks, etc.

Paying acquisition: SEM, TV, display, affiliation, etc.Or is it?

BEFORE YOU SPEND SOME $$$

What is your customer lifetime value (CLV)?

average revenue per userchurn rate

x gross margin

THE RULE Acquisition cost < CLV

So, as long as your acquisition cost is inferior to your lifetime value, it’s OK.

DON’T KID YOURSELF Don’t try to artificially elongate your

customer lifetime value. Oh and btw, you’re not an accountant! Spend time on growth, not on numbers.

IT’S ALL ABOUT EXPERIMENTS

A growth hacker is someone who always try new things. There are no limits.

A growth curve is not totally flat. It’s a game of hide-and-seek to find new hacks.

KEEP IMPROVING THE AARRR

#1 Start here

(this one is special - business-specific)

#3 And here

#2 Then work here

#4 Finally there

ALWAYS HAVE A DASHBOARD

SO, GROWTH HACKING = MARKETING?

Same goals. Different tools. It’s about finding clever ways to generate revenue.Don’t be afraid to spend money: hack the

paying channels too!

LET’S TALK!