what the heck is ux? · useful usable desirable ux = user experience ux is a method of designing...
TRANSCRIPT
What the heck is UX?
in other words...
with Alison Hopkins
WTF UX?
useful usable desirable
UX = User ExperienceUX is a method of designing products that,
through a focus on the users’ needs and desires, ultimately creates products that are
useful, usable and desirable to our users.
usefulsolves a problem for the user
usableallows the user to accomplish their goals
desirablegoes beyond meeting the user’s needs to become something they enjoy using
UXWhat does
mean to you?
UXmake it pretty
speak my language
user focused
mockups
easy to use
intuitive
user testing
User Research
UXUser Interface DesignUI
Information ArchitectureIA
User-Centered DesignUCD
Customer ExperienceCX
Interaction DesignIxD
Human-Computer InteractionHCI
User Research
UIIAUCDCX IxD HCI User Research
UX
Wireframes Workflows
MockupsInteractive Prototypes
Personas
Storyboards
Usability Tests
Affinity DiagramsMicrocopy
Journey Mapping Taxonomy
Visual Design
A/B Testing
Kano Analysis
Interviews
ObservationSurveys
Contextual Inquiry
RITE MethodLaddering
Iconography
Sketching
Emotional DesignCard Sort Empathy Map
UX
Personas
Usability Tests
Journey Mapping
Usability TestsEvaluating a product or service by testing it
with representative users
Is it useful, usable and desirable?For the people who want or need to use it?
Molly McGuire
cat-like typing detected
Testing BASS Alpha
Who should we test with?Identify and recruit test participants
What do we want to learn?write a test plan
We have a new feature!Let’s test it!
So… what did we learn?
Usability Testing Happensconduct at least 5 usability tests
… and is observed
So… what did we learn?synthesize and analyze the results
Testing BASS Alpha
BASS Alpha Results
Molly McGuire
BASS Alpha Results
BASS Alpha Results
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BASS Alpha Results
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BASS Alpha Results
UX
Personas
Usability Tests
Journey Mapping
PersonasA composite representation of people who
use our products, that are similar in some way.
CollaboratorIngrid Cooke
Webinar OrganizerMolly McGuire
Sales ExecutiveChip Jackson
I want to have the same impact remotely as I would in person.
Engaging webinars help me generate quality leads efficiently.
Save me time so I can focus on selling, selling, selling.
UX
Personas
Usability Tests
Journey Mapping
Journey MappingA method to explore and visually represent our customer’s interaction with our brand
from first sight to last touch.
Oracle training in-house next Friday, 6/27
UX
Personas
Usability Tests
Journey Mapping
UIIAUCDCX IxD HCI User Research
UX
Wireframes Workflows
MockupsInteractive Prototypes
Personas
Storyboards
Usability Tests
Affinity DiagramsMicrocopy
Journey Mapping Taxonomy
Visual Design
A/B Testing
Kano Analysis
Interviews
ObservationSurveys
Contextual Inquiry
RITE MethodLaddering
Iconography
Sketching
Emotional DesignCard Sort Empathy Map
UXis more than just mockups
UXis more than just UI Design
UXis more than just skin deep
UXfinds the sweet spot
between users’ needs, business goals and technology capabilities
UXmakes good products
... that sell
into great ones
UX @ RTWe enable product and engineering to
efficiently and effectively build the right products
fulfills user needs + achieves business goals = right product
How to tell when a user experience is…
UX
A good user experience is good because it...
solves your problem
A good user experience is good because it...
is intuitive
A good user experience is good because it...
is invisible
A good user experience is good because it...makes you feel good
A good user experience is good because it...makes you feel smart
A good user experience is good because it...makes you feel delighted
Netflix
UX
A bad user experience is bad because it...
doesn’t solve your problem
A bad user experience is bad because it...
doesn’t match the way you think
A bad user experience is bad because it...
gets in the way
A bad user experience is bad because it...
makes you feel
stupidfrustrated
UX
good experiences?
What can I do to create
Ask yourself...
3 Questions
Ask yourself...
Will this solve their problem?
Ask yourself...
Will this get in their way?
Ask yourself...
How will this make them feel?
Stupid?Smart?Frustrated? Delighted?
UXdoesn’t just happen
UXis intentional
UXbelongs to all of us
UXWhat does
mean to you?
Questions? Answers, I have!