what the heck is a website nowadays
DESCRIPTION
Businesses may be changing the way they look at web presence. Can you just have a blog? Is a Facebook presence alone a good idea? Does Web 2.0 mean the demise of websites?Shashi Bellamkonda, Social Media Swami, Network Solutions (Twitter @shashib) (Moderator)Kelly Harman, President, Zephyr StrategyMelanie Mitchell, SVP, Search Strategy, Digitas (Twitter @melaniemitchell)Ramon Ray, Editor, Smallbiztechnology.comTRANSCRIPT
![Page 1: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/1.jpg)
What the Heck is a Website Nowadays?
Shashi BellamkondaHead of Social media Strategy/ Social Media Swami
Network Solutions LLC
![Page 2: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/2.jpg)
Online Tools Used by Small Business
•Network Solutions – University of Maryland Small Business Success index http://growsmartbusiness.com
64%
53%
39%
36%
35%
31%
30%
26%
25%
21%
20%
17%
16%
14%
69%
65%
48%
41%
37%
42%
40%
35%
38%
25%
30%
31%
21%
19%
Online customer service by email
Company website
Online advertising in industry/public directories
Shared network
Ability for employees to communicate with each other online
Ability to demonstrate products/services online
Ability for customers to order your products/services online
Search engine optimization plan
Online advertising that places ads on various sites
Security features on website
Ability for customers to pay for products/services online
Social media presence
Online customer service using chat capabilities
Area of website where customers can get info on transactions with your organization
Have now2 Year Potential*
Use of/Need for Various Internet Business Solutions (n=500)
% ChangeHave now
from Wave 1+4
+3
+1
0
+2
+2
+4
+3
+2
+4
+3
+5
+4
0
![Page 3: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/3.jpg)
Online Presence Strategy
Your personal brandConnecting with customersCommunity outreachGet new business
![Page 4: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/4.jpg)
Web Sites: Your Online Brand Presence
AOL in 1996 10 year old in 2008
July 28, 20094 Prince William County Greater Manassas Chamber
![Page 5: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/5.jpg)
Social Media - Another Way to Build Online Presence
If chips can have a page so can you Twitter is not only for celebrities
July 28, 20095 Prince William County Greater Manassas Chamber
![Page 6: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/6.jpg)
Blogs - Web presence Channel
Thought leadershipShare experiences and
value w/ communitySEOProvide capture point for
marketing initiatives Influence the mediaCrisis PRAnd much, much more
![Page 7: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/7.jpg)
Online Selling becoming Easier
Add a Paypal Or Google CheckOut button to a web site
AmazonEbayNetwork Solutions EcommerceEtsy
![Page 8: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/8.jpg)
Key TakeawayHave your own branded web presenceBuild as your needs growExpand it by making use of channels like Social
mediaTips
Start earlyUpdate regularlyUser experience trumps anything elseKeep it simple
![Page 9: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/9.jpg)
Domains• Find-a-domain services
− Certified Offer− Backorder− Premium Domains
• Domain Web Forwarding• Private Registration
Communication• Business E-mail• Secure E-mail
Sell Online • E-commerce website
packages• E-commerce Tools
Merchant Account• Do It For Me E-Commerce
Website Design Service
Marketing • Search Engine
Optimization• Pay Per Click Advertising• Optimized Press Releases• Directory Services:
Monster Marketplace & ThinkLocal
• Enhanced Business Listings
• Link Building• Content Creation
Security• SSL Certificate• PC Security
Small Business Lifecycle
Websites• Website Hosting• Statistics and Website
tools• Professional Website
Design Services• Professional Logo Design
Services• Mobile Websites
About Network Solutions
PR Measurement SummitJune 20099
We service over 3 million SMB customers and manage 7.5 million domain names.
![Page 10: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/10.jpg)
Questions ?
Shashi Bellamkonda [email protected]
Small Business Success Indexhttp://GrowSmartBusiness.com
Network Solutions Blog : http://blog.networksolutions.com
![Page 11: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/11.jpg)
Are Websites Dead?Kelly Harman, President, Zephyr Strategy
www.z3strategy.com
![Page 12: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/12.jpg)
About Zephyr
Zephyr Strategy offers practical, sales-driven marketing and strategic planning services to companies in the U.S. and abroad. We help our clients integrate Web 2.0 technologies with proven, sales-driven strategies to make them more effective in winning new business and expanding their existing customer base.
Past & present clients include:
![Page 13: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/13.jpg)
Are websites dead?
Event
sCollaborative
ToolsWikisAudio
Blog
s
Phot
osVideos
Social Networks
Microblogs &
SMSEm
ail
Outreac
h
![Page 14: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/14.jpg)
Carry your brand promise through to your site
![Page 15: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/15.jpg)
Build it smart
Design is last Use Open Source Tools
![Page 16: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/16.jpg)
Use outside resources
![Page 17: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/17.jpg)
Promoting your business
What was old is new again.
![Page 19: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/19.jpg)
What the Heck is a Web Site Nowadays?
Melanie MitchellSVP, Search Marketing Strategy
Are Affiliate Web Sites Dead?
![Page 20: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/20.jpg)
Who Am I?
Not me =
Online Marketer over 10 years
Recently went agency side
Bug eyed goldfish freak me out
![Page 21: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/21.jpg)
Are Affiliate Web Sites Dead?
What they should beWhat they shouldn’t be
![Page 22: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/22.jpg)
Where Do You Fit In?Plenty of FREE tools to use to find opportunities
Keyword ResearchGooglehttps://adwords.google.com/select/KeywordToolExternalSEO Bookhttp://tools.seobook.com/keyword-tools/seobook/ Microsoft AdCenterhttp://adlab.microsoft.com/Keyword-Forecast/
![Page 23: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/23.jpg)
Where Do You Fit In?Plenty of FREE tools to use to find opportunities
Keyword ResearchGooglehttps://adwords.google.com/select/KeywordToolExternalSEO Bookhttp://tools.seobook.com/keyword-tools/seobook/ Microsoft AdCenterhttp://adlab.microsoft.com/Keyword-Forecast/
Keyword TrendsGoogle Trendshttp://google.com/trends
Keyword Forecast
http://adlab.microsoft.com/Keyword-Forecast/
Twist: Twitter Trends
http://twist.flaptor.com/
![Page 24: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/24.jpg)
Where Do You Fit In?Plenty of FREE tools to use to find opportunities
Keyword ResearchGooglehttps://adwords.google.com/select/KeywordToolExternalSEO Bookhttp://tools.seobook.com/keyword-tools/seobook/ Microsoft AdCenterhttp://adlab.microsoft.com/Keyword-Forecast/
Keyword TrendsGoogle Trendshttp://google.com/trends
Keyword Forecast
http://adlab.microsoft.com/Keyword-Forecast/
Twist: Twitter Trends
http://twist.flaptor.com/
![Page 25: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/25.jpg)
Where Do You Fit In?Plenty of FREE tools to use to find opportunities
Keyword ResearchGooglehttps://adwords.google.com/select/KeywordToolExternalSEO Bookhttp://tools.seobook.com/keyword-tools/seobook/ Microsoft AdCenterhttp://adlab.microsoft.com/Keyword-Forecast/
Keyword TrendsGoogle Trendshttp://google.com/trends
Keyword Forecast
http://adlab.microsoft.com/Keyword-Forecast/
Twist: Twitter Trends
http://twist.flaptor.com/
And More…Quinturahttp://quintura.com/ Keyword List
Generatorhttp://tools.seobook.com/keyword-list/generator.php
Google Setshttp://labs.google.com/sets
![Page 26: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/26.jpg)
Where Do You Fit In?Plenty of FREE tools to use to find opportunities
Keyword ResearchGooglehttps://adwords.google.com/select/KeywordToolExternalSEO Bookhttp://tools.seobook.com/keyword-tools/seobook/ Microsoft AdCenterhttp://adlab.microsoft.com/Keyword-Forecast/
Keyword TrendsGoogle Trendshttp://google.com/trends
Keyword Forecast
http://adlab.microsoft.com/Keyword-Forecast/
Twist: Twitter Trends
http://twist.flaptor.com/
And More…Quinturahttp://quintura.com/ Keyword List
Generatorhttp://tools.seobook.com/keyword-list/generator.php
Google Setshttp://
labs.google.com/sets
![Page 27: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/27.jpg)
Where Do You Fit In?Plenty of FREE tools to use to find opportunities
Keyword ResearchGooglehttps://
adwords.google.com/select/KeywordToolExternal
SEO Bookhttp://tools.seobook.com/
keyword-tools/seobook/
Microsoft AdCenterhttp://
adlab.microsoft.com/Keyword-Forecast/
Keyword TrendsGoogle Trendshttp://google.com/trends
Keyword Forecast
http://adlab.microsoft.com/Keyword-Forecast/
Twist: Twitter Trends
http://twist.flaptor.com/
And More…Quinturahttp://quintura.com/ Keyword List
Generatorhttp://
tools.seobook.com/keyword-list/generator.php
Google Setshttp://
labs.google.com/sets
Opportunities are everywhere. . .
![Page 28: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/28.jpg)
Question…
![Page 29: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/29.jpg)
Where Is Your Audience?
Social Media visitors convert at lower rates than search visitors, but are key to branding, awareness & loyalty.
Links can help with SEO Ranking leading to more visibility.
![Page 30: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/30.jpg)
Have A Social Media Strategy
1. Listen2. Prepare
o Find the Peopleo Set Rules of Engagemento Define Your Strategy
3. Engage4. Go Offline5. Measure Success
![Page 31: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/31.jpg)
![Page 32: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/32.jpg)
![Page 33: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/33.jpg)
![Page 34: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/34.jpg)
Thoughts To Take With You
Use Data to Find
Opportunities
Do Your Research
Have A Social Media
StrategyProvide Value to the Community
Rinseand
Repeat
![Page 35: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/35.jpg)
Thank You!
Melanie MitchellSVP, Search Marketing Strategy, DigitasTwitter: http://twitter.com/MelanieMitchell
LinkedIn: http://linkedin.com/MelanieMitchell
![Page 36: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/36.jpg)
Are Websites Dead?
Ramon Ray , Editor, http://smallbiztechnology.com
![Page 37: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/37.jpg)
Ramon RayTechnology Evangelist, Editor of Smallbiztechnology.com andAuthor of Technology Solutions for
Growing Businesses (Amacom).
![Page 38: What The Heck Is A Website Nowadays](https://reader033.vdocuments.mx/reader033/viewer/2022061103/5404624d8d7f72a1768b471e/html5/thumbnails/38.jpg)
10 key take aways
Focus on the customerHave a planEasy to remember nameEasy navigationInformativeSecurityEasy customer contactFresh contentBe foundBe simple - KIS