what the ‘ideal’ woman’s body looks like in 18 countries...

What The ‘Ideal’ Woman’s Body Looks Like In 18 Countries This is what beautiful looks like on five different continents. 08/14/2015 12:12 pm ET | Updated 2 days ago What does a “perfect body” look like? It depends who you ask — and where they are. UK online pharmacy Superdrug Online Doctors recently created a project called “Perceptions Of Perfection “ that features 18 photoshopped images of the same woman. The company hired designers from countries around the world to photoshop a stock image via Shutterstock to reflect the beauty standards of their specific countries. “Widely held perceptions of beauty and perfection can have a deep and lasting cultural impact on both women and men,” a Superdrug press release reads . “The goal of this project is to better understand potentially unrealistic standards of beauty and to see how such pressures vary around the world.” The company asked 18 designers from 18 countries spanning five continents to photoshop an image of a woman to fit their perception of the culture’s beauty standards. Below is the original image before the designers photoshopped it:

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Page 1: What The ‘Ideal’ Woman’s Body Looks Like In 18 Countries ...tony-silva.com/eslefl/miscstudent/downloadpage... · release reads. “The goal of this project is to better understand

What The ‘Ideal’ Woman’s BodyLooks Like In 18 CountriesThis is what beautiful looks like on five differentcontinents.

08/14/2015 12:12 pm ET | Updated 2 days ago

What does a “perfect body” look like? It depends who you ask — and wherethey are.

UK online pharmacy Superdrug Online Doctors recently created a projectcalled “Perceptions Of Perfection“ that features 18 photoshopped images ofthe same woman. The company hired designers from countries around theworld to photoshop a stock image via Shutterstock to reflect the beautystandards of their specific countries.

“Widely held perceptions of beauty and perfection can have a deep andlasting cultural impact on both women and men,” a Superdrug pressrelease reads. “The goal of this project is to better understand potentiallyunrealistic standards of beauty and to see how such pressures vary aroundthe world.”

The company asked 18 designers from 18 countries spanning fivecontinents to photoshop an image of a woman to fit their perception of theculture’s beauty standards. Below is the original image before the designersphotoshopped it:

https://onlinedoctor.superdrug.com/how-it-works.html

https://onlinedoctor.superdrug.com/perceptions-of-perfection/#tab

Page 2: What The ‘Ideal’ Woman’s Body Looks Like In 18 Countries ...tony-silva.com/eslefl/miscstudent/downloadpage... · release reads. “The goal of this project is to better understand

Superdrug Online Doctors/Fractl

The designers photoshopped everything from the size of her waistline toshoe and hair color to mold the photo into the ideal body type of thatculture.

Out of the 18 designers, 14 were women and four were men, according toSuperdrug. In order to highlight a woman’s perception of her culture’sbeauty standards, Superdrug asked the four male designers to photoshopthe image based on messages women in their countries receive about whatan ideal body should look like.

Some of the images appear only slightly altered, while in others, theoriginal image is barely recognizable. Photos from China and Italy weredramatically photoshopped to have very thin legs and arms. Images fromColombia, Mexico and Peru reflect the traditional voluptuous beautystandards of those areas with tiny waists, large breasts and curvy hips.

Scroll below to see what the “perfect woman” looks like in 18 countries.

https://onlinedoctor.superdrug.com/perceptions-of-perfection/#tab

http://www.baruch.cuny.edu/wsas/inside_weissman/news/documents/WhitneyPorterBerlfeinWinningEssay.pdf