what skills should you be training? and what skills could you be selling? - for student...
TRANSCRIPT
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National Convention of the Western Association of University Publications Managers
What skills should you be training?
& What skills could you be
selling?
David Christopher, [email protected]
(405) 475 4157
@davidmchris
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People Interested In Your Story
Publication’s Readership
Then
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Publication’s Readership
People Interested In Your Story
Now
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Publication’s Social Networks
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Social Sharing
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Journalist’s Social
Networks
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Publication’s Email List
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Subject’s Audience
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Referring Website
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People Searching
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Direct
Search
Social
Referral
Referral
Social
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Traffic Sources for a Newspaper in 2015
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Journalism
Marketing
Business
Journalism
LiteratureCommunications
Advertising & PR
Mass Comms & PR
Journalism
Content Marketer Degrees
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Web Design/Development
Blogging
Social Media
Brand Journalism
CopywritingVideo
PREmail
Native Advertising
Content Marketing Specialisms
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No Blog
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No Social Media
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Social MediaBlog
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Build Native Advertising Platform&
A “Content Studio”
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Students Could Earn Their Chops by Freelancing
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Attend Free Industry Trainings
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Consider Local Conferences
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Partner With Your Student Agency for Marketing Strategy
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Create Valuable Skills for your Publication
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Partner With a Professional Agency
Learn, Mutually Refer Clients, Get Jobs for Students