what seniors want online - tips and insights from leadingage pa 2013 conference
DESCRIPTION
Handouts from the LeadingAge PA 2013 Conference session, "What do seniors want online," presented by Todd Harff and Erin Read. Stats and insights into the attitudes, behaviors of seniors on websites and social networks.TRANSCRIPT
![Page 1: What Seniors Want Online - Tips and Insights from LeadingAge PA 2013 Conference](https://reader034.vdocuments.mx/reader034/viewer/2022051514/5487b815b47959ce0c8b555e/html5/thumbnails/1.jpg)
LeadingAge PA | June 19 2013
Seniors are Onlinemdashand
Spending
Social Silver Surfers
Web
LeadingAge PA | June 19 2013
Use of Web in Move
Journey
LeadingAge PA | June 19 2013
Web
LeadingAge PA | June 19 2013
Web
LeadingAge PA | June 19 2013
Social Media
LeadingAge PA | June 19 2013
Social Media
LeadingAge PA | June 19 2013
Why Marketers Use Social
Why Seniors Use Social
LeadingAge PA | June 19 2013
Case Study North Hill
Case Study North Hill
LeadingAge PA | June 19 2013
Case Study North Hill
LeadingAge PA | June 19 2013
Case Study North Hill
LeadingAge PA | June 19 2013
Critical Components
Additional Resources
LeadingAge PA | June 19 2013
![Page 2: What Seniors Want Online - Tips and Insights from LeadingAge PA 2013 Conference](https://reader034.vdocuments.mx/reader034/viewer/2022051514/5487b815b47959ce0c8b555e/html5/thumbnails/2.jpg)
LeadingAge PA | June 19 2013
Use of Web in Move
Journey
LeadingAge PA | June 19 2013
Web
LeadingAge PA | June 19 2013
Web
LeadingAge PA | June 19 2013
Social Media
LeadingAge PA | June 19 2013
Social Media
LeadingAge PA | June 19 2013
Why Marketers Use Social
Why Seniors Use Social
LeadingAge PA | June 19 2013
Case Study North Hill
Case Study North Hill
LeadingAge PA | June 19 2013
Case Study North Hill
LeadingAge PA | June 19 2013
Case Study North Hill
LeadingAge PA | June 19 2013
Critical Components
Additional Resources
LeadingAge PA | June 19 2013
![Page 3: What Seniors Want Online - Tips and Insights from LeadingAge PA 2013 Conference](https://reader034.vdocuments.mx/reader034/viewer/2022051514/5487b815b47959ce0c8b555e/html5/thumbnails/3.jpg)
LeadingAge PA | June 19 2013
Web
LeadingAge PA | June 19 2013
Web
LeadingAge PA | June 19 2013
Social Media
LeadingAge PA | June 19 2013
Social Media
LeadingAge PA | June 19 2013
Why Marketers Use Social
Why Seniors Use Social
LeadingAge PA | June 19 2013
Case Study North Hill
Case Study North Hill
LeadingAge PA | June 19 2013
Case Study North Hill
LeadingAge PA | June 19 2013
Case Study North Hill
LeadingAge PA | June 19 2013
Critical Components
Additional Resources
LeadingAge PA | June 19 2013
![Page 4: What Seniors Want Online - Tips and Insights from LeadingAge PA 2013 Conference](https://reader034.vdocuments.mx/reader034/viewer/2022051514/5487b815b47959ce0c8b555e/html5/thumbnails/4.jpg)
LeadingAge PA | June 19 2013
Web
LeadingAge PA | June 19 2013
Social Media
LeadingAge PA | June 19 2013
Social Media
LeadingAge PA | June 19 2013
Why Marketers Use Social
Why Seniors Use Social
LeadingAge PA | June 19 2013
Case Study North Hill
Case Study North Hill
LeadingAge PA | June 19 2013
Case Study North Hill
LeadingAge PA | June 19 2013
Case Study North Hill
LeadingAge PA | June 19 2013
Critical Components
Additional Resources
LeadingAge PA | June 19 2013
![Page 5: What Seniors Want Online - Tips and Insights from LeadingAge PA 2013 Conference](https://reader034.vdocuments.mx/reader034/viewer/2022051514/5487b815b47959ce0c8b555e/html5/thumbnails/5.jpg)
LeadingAge PA | June 19 2013
Social Media
LeadingAge PA | June 19 2013
Social Media
LeadingAge PA | June 19 2013
Why Marketers Use Social
Why Seniors Use Social
LeadingAge PA | June 19 2013
Case Study North Hill
Case Study North Hill
LeadingAge PA | June 19 2013
Case Study North Hill
LeadingAge PA | June 19 2013
Case Study North Hill
LeadingAge PA | June 19 2013
Critical Components
Additional Resources
LeadingAge PA | June 19 2013
![Page 6: What Seniors Want Online - Tips and Insights from LeadingAge PA 2013 Conference](https://reader034.vdocuments.mx/reader034/viewer/2022051514/5487b815b47959ce0c8b555e/html5/thumbnails/6.jpg)
LeadingAge PA | June 19 2013
Social Media
LeadingAge PA | June 19 2013
Why Marketers Use Social
Why Seniors Use Social
LeadingAge PA | June 19 2013
Case Study North Hill
Case Study North Hill
LeadingAge PA | June 19 2013
Case Study North Hill
LeadingAge PA | June 19 2013
Case Study North Hill
LeadingAge PA | June 19 2013
Critical Components
Additional Resources
LeadingAge PA | June 19 2013
![Page 7: What Seniors Want Online - Tips and Insights from LeadingAge PA 2013 Conference](https://reader034.vdocuments.mx/reader034/viewer/2022051514/5487b815b47959ce0c8b555e/html5/thumbnails/7.jpg)
LeadingAge PA | June 19 2013
Why Marketers Use Social
Why Seniors Use Social
LeadingAge PA | June 19 2013
Case Study North Hill
Case Study North Hill
LeadingAge PA | June 19 2013
Case Study North Hill
LeadingAge PA | June 19 2013
Case Study North Hill
LeadingAge PA | June 19 2013
Critical Components
Additional Resources
LeadingAge PA | June 19 2013
![Page 8: What Seniors Want Online - Tips and Insights from LeadingAge PA 2013 Conference](https://reader034.vdocuments.mx/reader034/viewer/2022051514/5487b815b47959ce0c8b555e/html5/thumbnails/8.jpg)
LeadingAge PA | June 19 2013
Case Study North Hill
Case Study North Hill
LeadingAge PA | June 19 2013
Case Study North Hill
LeadingAge PA | June 19 2013
Case Study North Hill
LeadingAge PA | June 19 2013
Critical Components
Additional Resources
LeadingAge PA | June 19 2013
![Page 9: What Seniors Want Online - Tips and Insights from LeadingAge PA 2013 Conference](https://reader034.vdocuments.mx/reader034/viewer/2022051514/5487b815b47959ce0c8b555e/html5/thumbnails/9.jpg)
LeadingAge PA | June 19 2013
Case Study North Hill
LeadingAge PA | June 19 2013
Case Study North Hill
LeadingAge PA | June 19 2013
Critical Components
Additional Resources
LeadingAge PA | June 19 2013
![Page 10: What Seniors Want Online - Tips and Insights from LeadingAge PA 2013 Conference](https://reader034.vdocuments.mx/reader034/viewer/2022051514/5487b815b47959ce0c8b555e/html5/thumbnails/10.jpg)
LeadingAge PA | June 19 2013
Case Study North Hill
LeadingAge PA | June 19 2013
Critical Components
Additional Resources
LeadingAge PA | June 19 2013
![Page 11: What Seniors Want Online - Tips and Insights from LeadingAge PA 2013 Conference](https://reader034.vdocuments.mx/reader034/viewer/2022051514/5487b815b47959ce0c8b555e/html5/thumbnails/11.jpg)
LeadingAge PA | June 19 2013
Critical Components
Additional Resources
LeadingAge PA | June 19 2013
![Page 12: What Seniors Want Online - Tips and Insights from LeadingAge PA 2013 Conference](https://reader034.vdocuments.mx/reader034/viewer/2022051514/5487b815b47959ce0c8b555e/html5/thumbnails/12.jpg)
LeadingAge PA | June 19 2013