what our advertisers are saying - arlnow.com · 2018. 12. 16. · microsoft word - lnn case studies...
TRANSCRIPT
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Everyday,tensofthousandsofpeoplereadARLnow,RestonNowandPoPvilletocatchuponlocalnews,eventsandothercommunityhappenings.
Weareinauniquepositiontohelpregionalbrandsandlocalbusinessesalikereachthosewholiveandworklocally.OurpublicationshaveserveddozensoftheD.C.area’smostprominentbusinessessinceourfoundingin2010andwelookforwardtoservingyoursaswell.
Whatouradvertisersaresaying…
“Hyperlocalishyperrare.
ARLnowandPoPvillearesuchuniqueformsofmedia,it’shardtofindacompetitorforthat.Whereelsecanyougetsomanyviewsandsomuchvalidationinyourhyperlocalcommunity?”
-JustinLevitch,presidentofRealLivingatHome.
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AKGDesignStudio’sRestonNowSponsoredColumn
ThankstoacolumnAnnaGibsonwithAKGDesignsponsorsforRestonNow.com,hercrewsarebusyatworkontwobathrooms.
Thosecoming“afterwefinishedabeautifulkitchen[inReston],andbothcustomersfoundmeonRestonNow.”
ThankstoherRestonNow.comcolumnshereceivesfeedback“fromthecommunity,fromcustomerswhofoundmethroughthere…Igetverygoodfeedback.”
Andnotjustfeedback,butviableleads.
“Sincecustomersreadaboutotherprojectsandinterestinginformationaboutkitchenandbathroomdesign,theygettoknowmyexpertisebeforeIeventalktothemanditsusuallyadonedealwhentheycall,”shesaid.
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Berry&Berry’sLegalInsiderColumnonARLnow,RestonNow&PoPville
Berry&BerryrecentlywentfromhavingacolumnonRestonNow,toexpandingtheircolumntoallthreesites.
“IoftenaskclientshowtheyfoundusandmanymentiontheysawourpostsonRestonNowandthoughtwecouldhelp,”saidJohnBerry.“Andwewereableto.
HavinganauthoritativevoiceonRestonNowandLNN’sothersitesisapowerfulsignaltopotentialclients.
“Itverywellprovidescredibility,butit’smoreofhavingtheconsistency[onthesite].Readersmaygobackandlook[atthesite]”whentheyhaveanissue.
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RosslynBID’sDisplayAdonARLnow
MaureenGoldmanrealizesthevalueinpaidadvertising,andtothatend,sheenjoys“theluxuryofastandingsidebar[displayad]thatweuseallyearround”inARLnow.com.
Readersdopayattention
“LastfallwedidourHarvestFestforthefirsttimeandknewthatwehadtobecatchingpeople’sattentiontogetthemtocometothisnewevent,”shesaid.
“WedidamonthlysidebaradwithARLnowandhadseveralpeopleattheeventsharethattheyheardaboutitthroughthesite.ItwasgreattoseethattheymadeitouttooureventafterseeingouradonARLnow.”
Thesidebaradsareveryvisualsowhetherornotsomeoneisclickingonthem,they’reseeingourlogo,seeingourcolorpallet,seeingourname.Forus,[theadvertising]isabigawarenesscampaign.”
“WhatARLnowdoes,whichisgreatforus,iswecangivethemtwoadsandtheyrotatethem,”shesaid.“LikeinJunewehavethe[outdoor]moviesandthefarmers’market.Wecanrotatethose.”
“IusethatsidebartoswapinandoutadvertisementsaboutwhatevermaybegoingonintheBID,”shesaid.
“Wecanpushdiningcontentoraspecificeventsuchasajazzfestivalinthefall,oruseitforabusinessengagementprogram.”
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WildBirdsUnlimitedcolumnonARLnow
MichaelZuikerhasbeenadvertisinghis26-year-oldWildBirdsUnlimitedinArlington’sLee-HarrisonCenterinARLnow.comforayear.AndhowdoeshefeelaboutARLnownow?
“Iwastedgazillionsof[marketingandadvertising]dollarsinmyfirst25yearsherewhennothinghappened,andthishasbeenaverygood,averypositivethingforus,”hesaid.
InadditiontothebusinessprofileandthepressreleaseshereceivesasanARLnow.commember,Zuickeralsowritesasponsoredcolumneachweekcalled“FlyingColors,”inwhichhedispensesthekindofbirdwatching-and-feedingexpertisehiscustomersreceiveinthestore.
“I’mhavingalotoffunwiththatandhavinggoodresponsefromourcustomerswhocomeinandsaythanksforthis,thanksforthat,”hesays.“It’sfun,andIlikewritingsoit’sbeenfunforme.”
Aswithotherbusinesses,WildBirdsUnlimitedwouldliketofindnewbusinesstoaddtothecadreofloyalcustomers,butit’snoteasyfindingwhatareessentiallyfuturehobbyists.
“Thechallengeisalwaystofindnewcustomerstodiscoverusandlearnaboutthehobbyofbackyardbirdfeedingandthengetturnedonbyourgreatserviceandpricesandjustenjoylookingatthebirdsoutside,”hesays.
Buttheregularcolumnslead“atleastfivetimesaweekpeoplecomeintotellustheyenjoythearticles,”hesaid.“Itmightbemore.”