what museums need to understand for the future...
TRANSCRIPT
Being Social:What Museums Need to Understand for the FutureOriginal article in Museum-iD Magazineby Adam Reed Rozan, Director of Audience Engagement.
at the Worcester Art Museum. Summarized by Museum Hack
The new for museums will be a
constant sense of exploration in gaming, social media, and communications.
Most adults are not interested in looking contemplatively at art. They want to be active, loud, and visibly engaged.
Visitor interests are now customized, personal and social. Audiences want them represented.
Audiences now consider themselves experts.
Museums have adopted the same mission: to transform once-hushed spacesinto vibrant cultural centers.
The museum has become a venue for adult themed activities, drinking, and live music performances.
Audiences wanted to interact with exhibitions. Not just look at them.
Visitors interact with the museum online before they even walk in the door.
The online movement
no longer countsas a controversial topic for museum professionals.
Museums need to experiment with exhibitions, programs, and online activities.
Museums require new thinking...towards audiences, collections, museum experience, and the basic role of the institution itself.
“The Business of Being Social: What Museums Need to
Understand for the Future” Original article written by
Adam Reed Rozan, Director of Audience
Engagement, Worcester Art Museum
Twitter: @adamrozan
Summarized by Museum Hack About, Company News, @MuseumHack on Twitter
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Twitter: @MuseumID