What marketing strategies are appropriate at each stage of the

product life cycle?

1.

Different strategies are obtained at different product life cycle.

Product is launched

Sales grow slowly as people are unaware about the product

Informative advertising is used

Usually not profit

2.Growth

Sales start grow rapidly

Persuasive advertising may be used

Profits starts coming

Price may be reduced as new

Growth contd..

Competitor enters into the market

Sales now increase slowly

Profits may start to fall due to saturation stage of product

3.

Intense competition in the marketMaturity contd..

Competitive or promotional price may be used

Advertising expenditure as its height to sustain growth

4.Decline

Sales will fall

Stiff competition In the market

Decline contd..

Production may be stopped

Note : According to those four phases of product life cycle ,many confrontation methods /strategy comes .Apply according to situation

Sameer Mathur

MBASkills.in

Indian institute of Management Lucknow

Marketing professor 2013-

Marketing professor 2009-13

Ph.D and MS(marketing)2003-2009

Madhusudan DahalNational Institute of Technology surat

intern