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Beyond Price
How to compete when you cannot
compete on pr$ce.
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What are you doing now? What can you be doing better?
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Does your current marketing plan seem too disconnected?
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What Makes You Different?
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What makes you remarkable?
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The little things matter
Be Zen ! Slow down and consider all and implement the best.
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Does your site have strong tools for your business model?
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Develop unique and proprietary features that assist the user to reach their purchase decision
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Your Customer strategy…….
Is not a one size fits all model
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Help your visitors to become your customers
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Always provide interactivity exchanges
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Videos sell your site and have an infinite shelf life online
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Develop loyalty in a disloyal world
• Create Relationships & Experiences
• Treat your customers like your best friends
• Engage yourself in their feedback
• Learn and improve from their comments
• Don’t just take orders
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Appeal to your customer’s touch points beyond purchase
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• Videos • Social
sharing & networking – stories, pictures etc.
• Giving Trips