what makes great kelloggs pr

What makes great Kelloggs PR?

IMPACT Communications Australia and its

FMCG team answer

What makes great #kelloggspr?

Allison says tenacity “A drive to deliver; to keep going until we’ve achieved the campaign objectives

Allison Lee, Owner & Director, Provides strategic counsel


Nicole believes its trust

“Working with clients that entrust us with their vision and objectives”

Nicole Webb, Owner & Director, Provides strategic counsel

Frances Dwyer, Group Account DirectorProvides quality assurance and manages project delivery


Frances considers it to be creativity

“Crisp, creative minds add oomph to PR strategy”

Laura Cario, Account ManagerSpecialises in food and nutrition PR


Laura recommends making nutrition sexy

“Good food needs to be newsworthy; even health needs a ‘hook’”


Lorraine says social media must-have

“Bloggers are the new heroes of branded conversation and are highly influential”

Lorraine Turley, Account ManagerDay- to-day client advice & blogger outreach

Jenni Ellard, Account ManagerDay-to-day client advice and media

specialist


Jenni believes in strategy

“Creative ideas are important, but they must be firmly tied strategy to secure outcomes”


Kim believes in listening as well as talking

“PR is not just about the company’s position; its about how the client is perceived by its stakeholder”

Kim McMillan, Account ExecutiveProvides account support


Monique believes in fully understanding the target audience

“Any client needs to be focused on the target audience to secure earned media and consumer pull-in”

Monique Fenech, Director of Business and Communications Provides media and audience insight and

analysis

IMPACT Communications Australia level 2, 67–69 murray street, pyrmont, nsw

telephone: +61 2 9519 5411 • facsimile: +61 2 9519 5422@Alli_IMPACT_PR @impactcommsau

[email protected] • www.impactcommunications.com.au

We hope to meet with you to discuss the Kelloggs PR brief