What makes effective high quality production

work?

Film Trailer

• Effective promotion of the film trailer by making the trailer entertaining and effective• Balance of the tension in the trailer and the narrative (not focusing on one)• Use of a range of settings and actors• Effective use of camera movement and angles to fit the scene• Effective use of mise-en-scene• Range of different shot types• Effective use of sound that suits the scenes• Build in tension throughout the trailer

Magazine cover

• Conventional use of layout• Conventional use if image (large picture of actors)• Range of images• Use of effective language e.g. effective cover lines• Strong use of conventional props and mise-en-scene on the main

image• Use of three to promote the magazine better and make it stand out• Consistent use of house style

Film Poster• Effective use of image• Interesting use of copy to promote the film• Conventional layout• Use of institutional Elements e.g. logos• Use of effective house style that suits the film• Use of conventional font size

Film Trailer

• Do not over edit for the sake of it• Keep the camera steady and do not over use of hand held camera• Keep the actors in the shot and not miss out part of them e.g. not in

the scene fully• Make sure the trailer is a trailer and not like a few scenes of the movie• Use of institutional indents which take up a large amount of time for

no point• Relying heavily on stereotypical clichés• Do not over pack the trailer with lots of different sounds

Things not to do

Magazine cover• Use of a unconventional layout which doesn’t promote the magazine

well• Use of a large amount of different colours• Forgetting conventional institutional elements such as logos• Use of ineffective images such as an image which doesn’t relate to the

movie• Do not randomly place text and fonts which don’t suit the genre of

the movie or the house style of the magazine

Things not to do

Film poster• Use of unconventional layout such as putting the masthead small in

the corner• Use of random colours such as yellow and black which don’t suit the

genre/film house style• Plain layout of the film poster which doesn’t catch the audience’s

attention• Make sure the film poster and magazine cover have a similar brand

identity and are not completely different

Things not to do