what makes a startup success- ful?. credit: ash maurya, steve blank, alex osterwalder
TRANSCRIPT
WHAT MAKES A STARTUP SUCCESS-
FUL?
Problem
Solution
Unique Value Prop
Key
Metrics
Unfair Advantag
e
Customer
Segments
Channels
Revenue Streams
Cost Structure
Cre
dit
: A
sh
Mau
rya,
Ste
ve B
lan
k,
Ale
x
Oste
rwald
er
Problem
Solution
Unique Value Prop
Key
Metrics
Unfair Advantag
e
Customer
Segments
Channels
Revenue Streams
Cost Structure
LeanCanvas
Cre
dit
: A
sh
Mau
rya,
Ste
ve B
lan
k,
Ale
x
Oste
rwald
er
Problem
Solution
Unique Value Prop
Key
Metrics
Unfair Advantag
e
Customer
Segments
Channels
Revenue Streams
Cost Structure
LeanCanvasC
red
it:
Ash
Mau
rya,
Ste
ve B
lan
k,
Ale
x
Oste
rwald
er
Problem
Solution
Unique Value Prop
Key
Metrics
Unfair Advantag
e
Customer
Segments
Channels
Revenue Streams
Cost Structure
LeanCanvas - VOUCHED
Cre
dit
: A
sh
Mau
rya,
Ste
ve B
lan
k,
Ale
x
Oste
rwald
er
Hiring good people is hard
Website
Unique ranking algorithm
Vouched – web based application that lowers the cost and risk of recruiting by matching jobs to the best applicants using recommendations from social contacts
Ranked list ofcandidates vouched bytrusted sources
Head Hunters
Hiring good people is hardFlood of
resumes per listing
Job candidates lie
References are useless
Existing Alternative – 70 calls a day
Registered Users
Identities
Vouches
Premium Jobs
Servers and Bandwidth
Listing subscription – per job/month
Beneficial to unregistered users
First to market – network effect
Social NW
Corporate Recruiters
Job Candidates
Early Adopters – Small Hungry Head Hunters
Development Expenses
Marketing Costs
PMO Consulting
NOT THE ONLY WAY
Problem
Solution
Unique
Value
Prop
Key
Metrics
Unfair
Advantage
Customer
Segments
Channels
Revenu
e Stream
s
Cost
Structur
e
LeanCanvas
WANT TO DO A
BUSINESS MODEL IN
60 MINUTES?
Problem
Solution
Unique
Value
Prop
Key
Metrics
Unfair
Advantage
Customer
Segments
Channels
Revenu
e Stream
s
Cost
Structur
e
LeanCanvas
