what makes a health app effective?
TRANSCRIPT
TODAY’S WEBINAR:
WHAT MAKES A HEALTH APP EFFECTIVE?
SPONSORED BY: PRODUCED BY:
Consumer Health Apps for Apple’s iPhone (Sept. 2011)
Source: www.mobihealthnews.com/research
Consumer Health Apps for Apple’s iPhone (Sept. 2011)
Source: www.mobihealthnews.com/research
Consumer Health Apps for Apple’s iPhone (Sept. 2011)
Source: www.mobihealthnews.com/research
Consumer Health Apps for Apple’s iPhone (Sept. 2011)
Source: www.mobihealthnews.com/research
Source: www.mobihealthnews.com/research
Sensei: My Diabetes Guide
GlucoSentinel for iPhone
Glucose Mate
BloodWise Glucose / Blood Sugar Tracking
Utility
Ten Reasons for Connected Healthcare Apps
• Types of “Connected”• Front end• Back end• Service layer
mobihealthnews webinar 11-17-2011
10 Reasons for Connectivity
Reason #10: Patient Support • Behavior change support network: FHM, HCP, CDE……. • Medication adherence example• Data driven conversations
Reason #9: Multimodal world• Planning on a portal• Execution on mobile• Education example – watch anywhere
mobihealthnews webinar 11-17-2011
10 Reasons for Connectivity
Reason #8: Personalized Applications • Reminders and alerts the way you want them• Profile information• Health data access rights• Data import and display• Co morbid patient
Reason #7: Managed Behavior Change• Education delivered at point of need• Levels or functions pushed based on progress• Rewards points
mobihealthnews webinar 11-17-2011
10 Reasons for Connectivity
Reason #6: Sensor Integration • Ease data entry burden• Improve data quality• Improve diagnosis of disease• Lower treatment costs• Improve outcomes
Reason #5: Care Plan Implementation• Planning on a portal by HCP• Defined workflows• Rules based triggers – alerts, instructions
mobihealthnews webinar 11-17-2011
10 Reasons for Connectivity
Reason #4: Integration to HC Systems • ECG monitoring stations• EMRs• Nurse call centers• Aggregate, cleanse and format data
Reason #3: Compile Health Behaviors• With permissions and returned value• Add physiological parameters from sensors• Combine with outcomes data
mobihealthnews webinar 11-17-2011
10 Reasons for Connectivity
Reason #2: Marketing informatics • Augment or replace traditional market research• Segment and message – adherence example• Inform messaging for other channels• eCommerce – coupons, rewards, loyalty programs, etc.
Reason #1: Improved healthcare outcomes • Differentiate your brand through improved outcomes• Get more patients diagnosed earlier• Lower healthcare costs – better adherence, intervention, etc
mobihealthnews webinar 11-17-2011
Bonus Reason: Leverage• Plug and play front end• Configurable Service Layer functionality• Large Behavioral Health data sets• Easier integration to healthcare systems
10 Reasons for Connectivity
mobihealthnews webinar 11-17-2011
Please submit your questions!
Q&AWHAT MAKES A HEALTH APP EFFECTIVE?
SPONSORED BY: PRODUCED BY: